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DDB Worldwide

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The Rise of Sports Travel: Why People Are Spending More on Sports, Plus How Destinations Capitalize on It

Why Fans Are Spending More on Sports Travel—and How Destinations Can Capitalize on It

Last year, to promote its new line of teas, Tetley tapped FUSE Create to transform a corner of a busy Toronto shopping mall into a fun reprieve. The experiential agency worked with Queue Media (one of its go-to partners) on marketing and signage. See more: This Whimsical Pop-Up Brought Tea Time to Toronto

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The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.

How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest