B Floral—Event Design and Production

March 6, 2019
225 West 35th St.
6th Floor
New York, NY 10001
Phone:6462163169
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The second edition of Frieze Los Angeles ran from February 14 to 16 at the Paramount Studios backlot. Owned by entertainment group Endeavor, the international art festival drew more than 35,000 people, plus works from some 75 local and international artists. In one highlight, local multidisciplinary artist Channing Hansen transformed a townhouse on the studio's New York set into an immersive space inspired by Star Trek and other science fiction. Using hand-dyed and spun wool, Hansen crafted intricate, colorful weavings that filled the space and evoked patterns of cellular biology. Click here to learn more about Hansen's process.
This Week in Los Angeles: Frieze L.A.'s 'Star Trek'-Inspired Installation, Plus a Stylish IMDb Lounge and the Reopening of Bernie's Coffee Shop
Los Angeles / Southern CaliforniaFebruary 21, 2020
As in past years, interesting ceiling decor remained a top trend this award season. The Television Academy's official Emmys after-party, designed and produced by Sequoia Productions, had a 'Brilliance in Motion' theme: Swirling water was evoked through a dramatic ceiling installation that used more than 310,000 strands of silk thread and almost 77,000 individual crystals.
7 Inspiring Design Trends From Award Season's Most Glamorous Parties
Event DesignFebruary 20, 2020
'Margarita means 'daisy' in Spanish,' explains Justin Lane Briggs, spirits consultant for the Cabinet in New York, where the new Don Celso Daisy cocktail is aptly named. 'It's a margarita that's delicious and classical, yet speaks of place—the terroir of Río Golea in San Pedro Quiatoni, Oaxaca. The power of suggestion from the blue color easily implies blueberry to my palate, and I presume to everyone else's too.'
10 Creative Takes on the Classic Cocktail for National Margarita Day
BeveragesFebruary 20, 2020
Brooklyn Bowl Nashville is set to open Saturday, March 14, 2020.
Nashville's Germantown Gains Unique and Amazing New Event Spot
SponsoredFebruary 20, 2020
A model walks the runway during the Badgley Mischka show in February.
How Badgley Mischka Engages Runway Show Attendees Through Technology
Event Management & Tech ToolsFebruary 19, 2020
The Royal Ontario Museum's “Desire' After Hours event had catering experiences by Corbin Food & Events.
This Week in Toronto: a Valentine’s Day Recap, the Canadian International Autoshow, Chefs for Change’s Mid-Winter Event
TorontoFebruary 19, 2020
The dining room—which Friedland called the “hero” of the event—had two long dining tables, each with 80 seats. “Like a painter would create his canvas, I started thinking about the different elements [I wanted to] incorporate,” he said. “I approach events very much like a painting. It becomes a layered-type of growing experience.'
See Inside an Over-the-Top, Salvador Dalí-Inspired Birthday Party
Event Production & FabricationFebruary 18, 2020
Marc Friedland 1600x900
Podcast: Why Events Should Be a Form of Performance Art (Episode 184)
GatherGeeksFebruary 18, 2020
Cheryland Jay Photo 0493 5e4afcbdc9893 Copy
What to Expect at BizBash Live: Florida The Pop Up
Programming & EntertainmentFebruary 18, 2020
Chef Anne Burrell is among the Food Network talent returning to the South Beach Wine & Food Festival. She will host a dinner with chef Scott Conant at his Scarpetta restaurant as well as appear at the Grand Tasting Village.
Preview: 5 Trends to Look for at the 2020 South Beach Wine & Food Festival
Programming & EntertainmentFebruary 17, 2020
Convene at 333 North Green Street
10 Most Anticipated Chicago Venues for Meetings and Events
ChicagoFebruary 17, 2020
Before and after Sunday's 92nd annual Academy Awards, guests attended star-studded events including the Vanity Fair party, the Elton John AIDS Foundation's annual viewing party, and a glamorous gathering from Warner Bros. ABC Television, which aired the Academy Awards this year, hosted a pre-Oscar party on Saturday night at the Four Seasons Los Angeles in Beverly Hills. Russell Harris Event Group handled design and production for the event, which was filled with lush red florals from In Blume. See more: Oscars 2020: Steal-Worthy Event Design Ideas From the Week's Most Stylish Parties
10 Best Ideas of the Week: An Oversize French Fry Box Stuffed with Money, a Flowery Volkswagen Beetle, Fabricated Bubbles at a Beauty Event
Experiential, Activations & SponsorshipsFebruary 14, 2020
In early February, P.C.M.A. hosted a 'Think Tank' meeting on the stage of the Terrace Theater at the Long Beach Convention and Entertainment Center. The theater was transformed with ornate chandeliers, a mix of banquet tables and lounge seating, and colorful projection mapping.
This Week in Los Angeles: P.C.M.A.'s On-Stage Dinner, 'How to Get Away With Murder's Wrap Party, an Oscars Party's Unique Photo Studio
Los Angeles / Southern CaliforniaFebruary 14, 2020
'The focal point of this Nature in a Jar Room was a photo-ready rattan swinging chair, surrounded by cacti and prepped with pillows for influencers to pose with for all their social media picture-taking. The skylight directly above the swing provided natural light,' explained Wielander, who sourced the room's plants from Interior Foliage Design.
How This Beauty Brand Transformed a Town House for Its Influencer Event
Event DesignFebruary 13, 2020