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Props for Today

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Top Stories
Woman Start22 Boston M22
BizBash Sports
How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say
For this year’s Boston Marathon, new sponsor Bank of America added its logo to the medals, sparking runner outrage. Event profs weigh in on the controversy and explain how brands can activate in a genuine way.
The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.
Strategy
How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest
Phish at The Sphere
Experiential Marketing, Activations & Sponsorships
32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More
Pinterest's first-ever Coachella activation was called Manifest Station, a fashion and beauty experience produced by experiential agency MKG. The space encouraged festivalgoers to evoke the nostalgic fashion of Coachella in decades past, while also tapping into current Pinterest-identified trends like “Lana Del Rey core” and “2014 core.' See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Opinion & Experts
Top Trending Stories on BizBash: April 2024
Nilo G. Low at a fundraising event for THE BCF.
Industry Insiders
The Intersection Between Passion and Purpose