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Events Business, Better Than Ever—See What's in Store for 2025.

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Activations/Activities/Experiences
Shows & Shimmies
Shows & Shimmies
August 3, 2011
Top Stories
In 2023, East West Bank celebrated its golden anniversary with an Oscars-inspired celebration—with thoughtful nods to its history and deep roots in the Asian American community. Appropriate to the theme, the event took place in May (Asian American and Pacific Islander Heritage Month) at the Academy Museum of Motion Pictures in Los Angeles. Golden details—like a lavish gold carpet—nodded to both the Oscars and the bank’s golden anniversary, while an eye-catching step-and-repeat drew attention with colorful flowers and a prominent “50” at its center. Innovate Marketing Group handled full-service event management, event strategy, creative design, scriptwriting, and talent management for the event, while ENSO Creative created the grand-entrance milestone wall. See more: How This Major Bank Celebrated Its 50th Anniversary in Stylish—and Meaningful—Ways
Event Production & Fabrication
22 Fresh Ideas to Elevate Your Anniversary Celebrations
Whether it’s your first or your 50th, these inspired ideas from the BizBash archives will help make your milestone events a standout success.
Out: meat carving stations. In: vegetable carving stations.
Food Trends
10 Food and Beverage Trends to Keep Top of Mind at Events in 2025
Allegiant Stadium is home of the Las Vegas Raiders and one of the locations of Verizon's upcoming Super Bowl FanFest.
Sports
Why Verizon Will Be Hosting a Nationwide Super Bowl Party This Year
Delta Air Lines
Trade Shows
CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show
Waldorf Astoria New York
United States
9 Hotels Opening in 2025 That Event Profs Should Know About