Area Four

March 6, 2019
500 Technology Sq.
Cambridge, MA 02139
Phone:6177584444
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A Yeti mascot appeared on the TIFF red carpet for the world premiere of DreamWorks Animation and Pearl Studio's film Abominable. The festival's 44th edition ended Sunday.
This Week In Toronto: Tourism Toronto Names New C.E.O., TIFF Concludes, Flower Tips at Royal Ontario Museum
CanadaSeptember 18, 2019
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CORT Events Stuns at Springtime Soiree in Washington, D.C.
SponsoredSeptember 18, 2019
Give your group a fully immersive experience in Greater Fort Lauderdale.
Meetings. Powered by Greater Fort Lauderdale.
SponsoredSeptember 17, 2019
The Patrons Pavilion featured custom-fabricated fringe chandeliers, weighing 12,000 pounds, highlighted by more than 3,000 cascading gold pendants. White leather seating and tall floral arrangements completed the look.
What It Took to Produce the San Francisco Symphony's Biggest Gala Yet
Event DesignSeptember 17, 2019
One of the main spaces included style bars for hairstyling, makeup application, and manicures, all in the orange and red shades of Cheetos original and Flamin' Hot flavors.
Did Cheetos Have the Hottest Fashion Week Event?
Experiential, Activations & SponsorshipsSeptember 17, 2019
Lynne Wellish 1600 X900
Podcast: Practical Tips for Planning Internal Employee Events (Episode 164)
GatherGeeksSeptember 17, 2019
The cast of Hustlers sat down for a #SheInspiresMe panel at the Assembly Chef's Hall, to discuss inclusiveness in Hollywood and the importance of showing diverse voices and telling diverse stories in film. The panel was streamed live on Twitter.
TIFF 2019: 26 Highlights From Festival Parties, Lounges, and Sponsor Activations
Experiential, Activations & SponsorshipsSeptember 16, 2019
To celebrate its 95th birthday, Saks created a pop-up, luxury carousel at New York’s Rockefeller Center from September 6 to 10. The carousel, which was produced by Endeavor Global Marketing, featured props and imagery inspired by the brand and New York. Street teams handed out special tokens for the carousel to passersby throughout the city a day before it opened.
10 Best Ideas of the Week: Saks' Pop-Up Carousel, Puma's Citywide Flagship Promotion, Lavender Opera Cakes
Experiential, Activations & SponsorshipsSeptember 13, 2019
The second edition of Sephora's Sephoria House of Beauty took place September 7 and 8 at the Shrine Auditorium and Expo Hall. The convention featured eye-catching activations and photo ops from beauty brands, plus meet-and-greets and master classes with beauty experts. A mosaic wall promoted the brand's 'We Belong to Something Beautiful' campaign, which promotes diversity and inclusivity; guests were invited to paste photos of themselves on the wall. Sephoria was produced by Mosaic North America, Hargrove, and VOX Productions.
This Week in Los Angeles: Sephora's Inclusive Mosaic Wall, Pandora's Neon-Lined Freight Elevator, Updates on Hollywood Park
Los Angeles / Southern CaliforniaSeptember 13, 2019
A rendering of how the space will look on Emmys night.
Emmys 2019 Preview: See This Year's Colorful 'Brilliance in Motion' Theme
Event DesignSeptember 12, 2019
Surreal augmented-reality animations were included in many performances at the 2019 MTV Video Music Awards, including 'Que Pretendes' by J. Balvin and Bad Bunny.
Q&A: An MTV Award Show Producer Talks A.R. Strategy
AudiovisualSeptember 12, 2019
Bb Event Planners Choice General Copy
Event Planners Choice Wall of Recognition to Launch at BizBash Live: New York on October 23
Opinion/ExpertsSeptember 11, 2019
The 2020 Color of the Year was revealed via a pop-up display nestled in the woods of Calistoga Ranch.
See How Behr Revealed Its 2020 Color of the Year
Experiential, Activations & SponsorshipsSeptember 11, 2019
The 11th annual Artists for Peace and Justice (A.P.J.) Festival Gala, a major annual event during TIFF, took place September 7 at the Windsor Arms Hotel. The event raised more than $1.1 million to support education in Haiti.
This Week In Toronto: TIFF Events Take Over, Toronto’s First W Hotel, Refinery29’s 29Rooms Heads to Exhibition Place
CanadaSeptember 11, 2019