Deluxe Entertainment Services Group—Toronto

March 6, 2019
350 Evans Ave.
Etobicoke, ON M8Z 1K5
Phone:4162058155
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On Sunday, California's National Guard began transforming the Los Angeles Convention Center into a federal field hospital, in an effort to relieve pressure on hospitals treating COVID-19 patients. The 720,000-square-foot center typically hosts large-scale events such as E3, the 66,000-attendee video game-industry convention that had previously been slated for June.
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In mid-March, global event engagement platform Event Farm, which has locations in Washington and Los Angeles, announced the development of a customizable virtual world for online event experiences. In partnership with software company VirBELA, the platform, dubbed the Echo, is scalable to support 10,000-plus users concurrently from anywhere in the world. Key features of the program include the ability to choose from multiple meeting environments and customize a personal avatar character; there's also built-in support tools for presenters such as file sharing, laser pointers, and video casting.
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Luminato, one of Toronto's largest arts and culture events, has officially been canceled for 2020. The international festival, which launched in 2007, was developed to help revitalize the city’s art scene after the SARS outbreak of 2003. Last year’s event had a “House of Mirrors” (pictured) that invited people to walk through a disorienting, kaleidoscope-like atmosphere that presented reflections from numerous angles.
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Cambria Hotel Downtown Phoenix opened in the Roosevelt Row Arts District in November, adding 127 rooms to the city’s inventory. The hotel offers several spaces for events: the 1,600-square-foot Poppy restaurant, which serves locally inspired cuisine, seats 150; the 5,000-square-foot From the Rooftop bar, which offers sweeping views of downtown Phoenix, seats 375; and the 900-square-foot Masai Room seats 100. The hotel also features a state-of-the-art fitness center, a sun deck, and complimentary Wi-Fi access throughout the property.
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Wine Dive, a wine-focused dive bar and bottle shop, opened its doors on South Street in Graduate Hospital in January. In addition to offering 20 different wines and champagnes by the glass and 215 by the bottle, the bar also serves beer, hard cider, hard seltzer, sake juice boxes, sangria, kombucha, and custom cocktails. Patrons can even go home with “wowlers,” a version of a growler designed for wine instead of beer, which are available in 12.7 ounce and 25 ounce jugs stamped with the Wine Dive logo. To complement the extensive beverage menu, the kitchen churns out a small selection of dishes ranging from crab rangoon to veggie tacos to beef chili. The 2,500-square-foot space, which seats as many as 50 guests, features eye-catching 1970s-style decor, including wood-paneled walls, Salvador Dali-inspired graffiti art, a retro TV set, vintage mirrors mounted on the ceiling, and a jukebox.
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Canadian retailer Holt Renfrew recently unveiled its brand-new Holts Café in the flagship Yorkville store this past February. The 5,145-square-foot space was overseen by Alex Cochrane Architects, which wanted to create a signature space that was both modern and welcoming for new and returning customers. The café features 20-foot-high floor-to-ceiling windows and uses a palette of white oak, rosewood, off-white terrazzo, and rich brass to provide a timeless framework to the vibrant blue, red, yellow, and green jewel-toned accents in the furniture and design features. Currently, the café has a capacity of 92 seated guests with space for 150 guests at a standing cocktail reception format. Expect a private dining room with seating for 10 people and an East dining room with seating for 36. Full buyouts are available.
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Decor partner Syzygy scaled down the main stage set for the virtual version of the Washington Performing Arts gala.
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At Coachella in 2019, Johnston and his team created the YSL Beauty Station. The technology-free space drew 15,000 people—which converted into 350 million digital impressions. 'The fundamentals behind gathering, touching, exploring, and playing aren’t going anywhere soon—and neither is the live events industry,' says Johnston.
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