Adam Aleksander Presents

March 6, 2019
New York, NY
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The Patrons Pavilion featured custom-fabricated fringe chandeliers, weighing 12,000 pounds, highlighted by more than 3,000 cascading gold pendants. White leather seating and tall floral arrangements completed the look.
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One of the main spaces included style bars for hairstyling, makeup application, and manicures, all in the orange and red shades of Cheetos original and Flamin' Hot flavors.
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The cast of Hustlers sat down for a #SheInspiresMe panel at the Assembly Chef's Hall, to discuss inclusiveness in Hollywood and the importance of showing diverse voices and telling diverse stories in film. The panel was streamed live on Twitter.
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To celebrate its 95th birthday, Saks created a pop-up, luxury carousel at New York’s Rockefeller Center from September 6 to 10. The carousel, which was produced by Endeavor Global Marketing, featured props and imagery inspired by the brand and New York. Street teams handed out special tokens for the carousel to passersby throughout the city a day before it opened.
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The second edition of Sephora's Sephoria House of Beauty took place September 7 and 8 at the Shrine Auditorium and Expo Hall. The convention featured eye-catching activations and photo ops from beauty brands, plus meet-and-greets and master classes with beauty experts. A mosaic wall promoted the brand's 'We Belong to Something Beautiful' campaign, which promotes diversity and inclusivity; guests were invited to paste photos of themselves on the wall. Sephoria was produced by Mosaic North America, Hargrove, and VOX Productions.
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Surreal augmented-reality animations were included in many performances at the 2019 MTV Video Music Awards, including 'Que Pretendes' by J. Balvin and Bad Bunny.
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The 2020 Color of the Year was revealed via a pop-up display nestled in the woods of Calistoga Ranch.
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The 11th annual Artists for Peace and Justice (A.P.J.) Festival Gala, a major annual event during TIFF, took place September 7 at the Windsor Arms Hotel. The event raised more than $1.1 million to support education in Haiti.
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