Edward L. Doheny Jr. Memorial Library

3550 Trousdale Pkwy., University Park Campus

Los Angeles, CA

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[email protected]

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Phone:2138211153

Conference & Meeting Spaces

Edward L. Doheny Jr. Memorial Library

Edward L. Doheny Jr. Memorial Library

January 20, 2011

Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.

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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.

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