The Upsider

March 6, 2019
1004 Second Ave.
New York, NY 10022
Phone:6467264760
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For the most recent iteration of “American Express UNSTAGED,” cardmembers could tune into an interview with Alicia Keys where she discussed the inspiration for her new album. It was part of the brand's enhanced streaming experience called “Behind the Stream.”
How American Express Is Creating VIP Experiences for Virtual Events
Experiential, Activations & SponsorshipsSeptember 23, 2020
Pexels Caleb Oquendo 3143850
Breaking Down the Real Benefits of Hosting Hybrid Events
Opinion/ExpertsSeptember 23, 2020
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Do's and Don'ts for Hosting Effective Virtual Breakout Sessions
Virtual EventsSeptember 22, 2020
CrowdSync’s LED controllable LightUp Face Masks are reusable and offer seven automatic color-changing modes that guests can control themselves.
How This Experience Agency is Getting Creative With PPE for Live Events
Event Management & Tech ToolsSeptember 22, 2020
2020 Gather Geeks Brewer Daltonand Brown
Clarity in Crisis: How LEO Events is Handling 2020’s Toughest Tests
SponsoredSeptember 22, 2020
Virtual & Hybrid Events by Redstory
How to Engage Virtual Attendees in Hybrid Events
SponsoredSeptember 22, 2020
BrewDog's tiny bar is built from a 10-foot traditional shipping container.
Are Product Launch Pop-Ups Returning to the Event Scene?
Experiential, Activations & SponsorshipsSeptember 21, 2020
'From a guest perspective, this was a tight-knit group who had podded together. Still, at the dining table, we gave extra room for each guest,' said Stark. 'The table was wider than what we might do pre-COVID in order to social distance across the table, and we definitely provided more room between each place setting.'
Send Off Summer With Inspiration From This Outdoor Social Event
Event DesignSeptember 21, 2020
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The Social Contract
SponsoredSeptember 21, 2020
StartWell's The Hybrid Event Conference took place on Sept. 10 and featured a series of guest speakers. Pictured here, Orlando Carreira used his own company, HappyHour Academy, as a hybrid case study example.
How This Virtual Conference Showcased 'New Normal' Approaches to Event Production
Production & StrategySeptember 18, 2020
In 2019, the 71st Emmys Governors Ball—the Television Academy's official after-party, held at the L.A. Live Event Deck—drew more than 4,000 winners, nominees, and members of the entertainment industry. For the second consecutive year, the gathering was a reception-style event throughout the indoor-outdoor venue. Cheryl Cecchetto and her team at Sequoia Productions designed and produced the event for the 21st consecutive year, while longtime collaborator Patina Catering created a tasting menu of small plates and reinterpretations of classic dishes. The ball had a 'Brilliance in Motion' theme, evoking swirling water through a dramatic ceiling installation that used more than 310,000 strands of silk thread and almost 77,000 individual crystals.
#ThrowbackThursday: 10 Top Moments From the Emmy Awards
Los Angeles / Southern CaliforniaSeptember 17, 2020
Moxy's three New York City hotels—Moxy Times Square, Moxy East Village, and Moxy Chelsea—are now offering daytime bookings ideal for remote work; the bookings are available on dayuse.com and hotelshero.com. An extra bonus? Post-work dinner and drinks at the Times Square location's Magic Hour rooftop—billed as the city's largest all-season indoor-outdoor rooftop lounge—or at the East Village location's Cathédrale restaurant (pictured), which has a lush, outdoor dining terrace with a retractable roof.
This Week in Event Venues: Resort Bubbles, Fine Dining Pop-Ups, New Tech for Hotels, and More
North AmericaSeptember 17, 2020
Upper Canada Village’s Pumpkinferno display returns to Morrisburg, Ont., from Sept. 25 to Oct. 31 with more than 7,000 pumpkins lit up throughout the historic site.
This Week in Canada: a Zoo Escape Experience, the Virtual Terry Fox Run, POP Montreal 2020
CanadaSeptember 17, 2020
Event production company Interactive Entertainment Group boosts team morale through creative virtual event ideas.
6 Ways To Virtually Engage Your Team
SponsoredSeptember 17, 2020