Events Business, Better Than Ever.

Events Business, Better Than Ever—See What's in Store for 2025.

Stacey Dougan

Stacey Dougan

April 12, 2010

In 2023, East West Bank celebrated its golden anniversary with an Oscars-inspired celebration—with thoughtful nods to its history and deep roots in the Asian American community. Appropriate to the theme, the event took place in May (Asian American and Pacific Islander Heritage Month) at the Academy Museum of Motion Pictures in Los Angeles. Golden details—like a lavish gold carpet—nodded to both the Oscars and the bank’s golden anniversary, while an eye-catching step-and-repeat drew attention with colorful flowers and a prominent “50” at its center. Innovate Marketing Group handled full-service event management, event strategy, creative design, scriptwriting, and talent management for the event, while ENSO Creative created the grand-entrance milestone wall. See more: How This Major Bank Celebrated Its 50th Anniversary in Stylish—and Meaningful—Ways

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Whether it’s your first or your 50th, these inspired ideas from the BizBash archives will help make your milestone events a standout success.

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