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Paperless Post
Paperless Post
January 11, 2010
Top Stories
The launch event for Motorola's new Razr flip phone took place on April 24.
Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
Industry Insiders
Why Audiences Tune Out & What Experiential Events Do Better
Projection mapping helped immerse guests into the theme.
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
avad3 designed and executed a custom AV solution for the world's largest retailer and its third-party sellers in Las Vegas.
Industry Insiders
Your Venue's AV Isn't On Your Team: Our Hot Take
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
Event Design & Decor
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala