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American Express returned to host The Amex Experience during this year's WNBA All-Star Weekend. The immersive experience celebrated WNBA fandom and women’s sports.
Sports
Why More and More Brands Are Sponsoring Women's Sports Leagues
From basketball to volleyball, brands like BIC are scoring with consumers thanks to partnership deals with women's sports teams and female athletes.
Enso Creative
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
At Create & Cultivate's Los Angeles conference in 2020, all sponsors were offered design recommendations, including floral and greenery options, as well as mood board inspiration. This allowed their activations to match the event's Instagram-friendly aesthetic and theme while still ensuring their messaging was front and center. Main stage sponsor Mastercard, for example, subtly integrated its signature logo in the floral display. This allowed it to appear in every photo captured—without taking away from the stage's gorgeous floral designs. See more: Why Did All the Activations at the Create & Cultivate Conference Look Alike?
Strategy
How to Keep Sponsors Happy—Without Sacrificing an Event's Integrity
C2 Montréal will be held at the Grand Quay of the Port of Montreal for the second year in a row. In 2024, the new venue helped the event move away from the conventional office environment and instead provided an inspiring backdrop. Read last year's coverage here.
Trends
What's New in Meetings and Trade Shows: Freeman's New Trends Report, C2 Montréal, and New Resources for Planners
Sports Experiences by Interactive Entertainment Group
Industry Insiders
12 Fan Activations Heating Up the Summer Sports Scene