The Collective Agency

March 6, 2019
9100 Wilshire Blvd.
Los Angeles, CA 90212
Phone:3102888181
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From January 7 to 10, the Consumer Technology Association's annual trade show took over the Las Vegas Convention Center with buzzy programming and announcements, along with eye-catching booths and activations. The two-story Google Assistant Playground spanned almost 40,000 square feet. In addition to a series of colorful outdoor slides, the first floor of the space featured demos of new features and devices. Sparks served as the lead production agency, while Brand New School led content development for the story-high screens on the exterior. See more: C.E.S. 2020: See the Most Attention-Grabbing Booths and Brand Activations
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On January 22 at the Netflix Home Theater in Hollywood, Gwyneth Paltrow and members of the Goop Lab team celebrated their new Netflix show, which premieres today. At the event, which was produced by Agenc, guests posed in front of a blooming floral wall resembling a vulva created by the Petal Workshop.
This Week in Los Angeles: Mac Miller's Immersive Listening Party, Goop Lab's Suggestive Floral Display, a Cirque du Soleil-Inspired Photo Op
Los Angeles / Southern CaliforniaJanuary 24, 2020
This year's event had a 'cherry blossom forest' theme from producers Event Eleven. Trees featuring various shades of pink blossoms were stationed alongside plush furniture, walnut details, and pops of pink.
See the SAG Awards' Cherry Blossom-Filled After-Party
Event DesignJanuary 23, 2020
Chef Joe Flamm, in partnership with Levy Restaurants, is creating four North Africa-theme food stations to complement the after-party's decor. One station will include a colorful autumn salad.
Grammys 2020: Preview the Decor and Catering for Music's Biggest Night
Food TrendsJanuary 23, 2020
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Brands, PeopleJanuary 23, 2020
A giant foam finger served as a convenient photo op where guests could pose with their swag.
Score Major Points With These Creative Gifting Ideas for Football Fans
Experiential, Activations & SponsorshipsJanuary 22, 2020
The Toronto Light Festival is currently illuminating the Distillery District with all-new installations from the likes of Canadian pop artist Matthew Rosenblatt (pictured). It opened on January 17 and runs through March 1.
This Week in Toronto: the Toronto Light Festival, DesignTO, the 2020 Dragon Ball Fund-Raiser
TorontoJanuary 22, 2020
LG once again created a mesmerizing audiovisual 'wave' for its C.E.S. booth. Constructed using 200 55-inch LG OLED digital signage screens, the dramatic overhead installation “displayed the glory of the natural world as it has never been seen before,” according to the brand. Ever-changing nature-inspired images and sounds created a surreal, immersive experience for guests.
C.E.S. 2020: See the Most Attention-Grabbing Booths and Brand Activations
Experiential, Activations & SponsorshipsJanuary 21, 2020
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Brands, PeopleJanuary 21, 2020
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GatherGeeksJanuary 21, 2020
On January 14, New York-based candy artist By Robynblair and neon studio Name Glo launched their artists-in-residence installation at Bergdorf Goodman’s flagship store in New York.
10 Best Ideas of the Week: A Fingerprint Analysis Station, Colorful Candy Artwork, and a Winter Getaway for Music Fans
Experiential, Activations & SponsorshipsJanuary 17, 2020
HBO’s premiere of The Outsider took place on January 9 at the Directors Guild of America. Designer Billy Butchkavitz worked with HBO’s Anna Willey on the event, which took inspiration from the drama series’ key art. Images by Lighting handled lighting, Agile Eye Solutions handled large-scale decor elements and the press wall, and Town & Country handled event rentals. Audio came from Emerging Entertainment and catering came from the Food Matters, while Slay5 Media created a photo booth with a “dual identity” effect inspired by the Stephen King series. FireGroove offered sketch artists and a fingerprint analysis station, and DJ Johnny Knight performed.
This Week in Los Angeles: HBO’s Tree-Filled Premiere Party, Two Stylish T.C.A. Events, Sean Penn’s $5 Million Fund-Raiser
Los Angeles / Southern CaliforniaJanuary 17, 2020
(From left:) Adele Durham, Sean Pedeflous, Tonisha Landry
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Opinion/ExpertsJanuary 16, 2020
Heather Odendaal 2019
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Brands, PeopleJanuary 16, 2020