Initiative

March 6, 2019
100 West 33rd St.
New York, NY 10001
Phone:6463880141
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Popular Toronto restaurant chain Fresh opened its first U.S. location, Fresh on Sunset, in September. Located in the former Serafina space in West Hollywood, the Ruth Tal eatery is entirely plant-based, offering a menu of vegan dishes plus a beverage program featuring vegan wine, botanical cocktails, kombucha on tap, and superfood smoothies and shakes. The 5,000-square-foot space has four distinct seating areas and two cocktail bars. A highlight for private events is the sun-filled atrium (pictured) that seats 25 in velvet banquettes, or can be combined with the terrace to hold 75 for receptions. The space is wired for sound and has hand-painted wallpaper, hanging greenery, and a wall of windows.
10 New Los Angeles Venues for 2019 Winter Meetings and Events
Los Angeles / Southern CaliforniaDecember 10, 2019
Russ Lidstone 1600 X900
Podcast: The Embrace of Events by Traditional Marketing Agencies (Episode 176)
GatherGeeksDecember 10, 2019
From left: Andrea Michaels, Allison Pieter, Jennifer Aljouny
How Did You Handle a Weather-Related Event Disaster?
Opinion/ExpertsDecember 9, 2019
Named for the loud method of communication on the trading floor, Open Outcry is a cocktail bar that opened in October in the former Vancouver Stock Exchange. The space embraces elements of the building’s history in its interior design, with Gatsby-style patterns and a period-theme mural. The bar offers several classics, martinis, and gin and tonics, as well as some of its own creations, and on weekdays it is open for lunch with dishes like corned beef sandwiches and duck confit. The venue seats 88 or holds 120 reception style, and has a semiprivate area for groups of 18.
10 New Vancouver Venues for 2019 Winter Meetings and Events
VancouverDecember 9, 2019
Pantone collaborated with Artechouse and its creative team to produce an immersive reveal filled with projections, including imagery from Adobe Stock.
10 Best Ideas of the Week: A Hot Air Balloon Movie Theater, Colorful Pantone Projections, a Fitness Brand's Campus Party
Experiential, Activations & SponsorshipsDecember 6, 2019
On November 23, JJLA founder Jeffrey Consoletti married his longtime partner, Robert Czechowicz, at the Bougainvillea Estate in Indio. Consoletti planned, produced, and designed the three-day affair himself; the weekend kicked off on Friday with a 200-guest 'Roasts & Toasts' comedy show and dinner, and ended on Sunday with a 'Bikinis & Martinis' recovery-theme event. The main ceremony and decor-heavy reception on Saturday had 280 guests and a performance by pop star Betty Who. Additional vendors included florals from Bold Blossoms, catering from A Dash & a Handful, lighting by Ultimate Lighting, and special effects from Pyro Spectaculars.
This Week in Los Angeles: a Top Event Producer's Three-Day Wedding, a Natural Disaster Dinner Party, Lionsgate's 'Knives Out' Pop-Up
Los Angeles / Southern CaliforniaDecember 6, 2019
Chocolate ganache tart with shards of coffee meringue and salted caramel crème fraîche, garnished with strawberries, blueberries, and blackberries, by Abigail Kirsch in New York
Sweet Tidings: 7 Holiday Desserts for Events
CateringDecember 5, 2019
Throughout the day, guests could take hot air balloon rides in a version modeled after the one in the film. The balloon, created and operated by SkyCab Balloon Promotions, could accommodate four people at a time, and rides took place every six to seven minutes.
This Event Screened a Movie on the Side of a Hot Air Balloon
Experiential, Activations & SponsorshipsDecember 5, 2019
“Michael Cerbelli's: The Hot List™” on The Main Stage at GO WEST 2019
7 Experiences to Discover at GO WEST 2020
SponsoredDecember 5, 2019
Trojan Van visitors noshed on hot dogs and donned branded swag.
Why Activating on College Campuses is a Smart Move for Brands
Experiential, Activations & SponsorshipsDecember 4, 2019
Christmas Glow Toronto, an 80,000-square-foot indoor market, opened at the Toronto Congress Centre in Etobicoke last week. The space features the 'Glen the Glow-comotive' holiday train, which runs every 30 minutes.
This Week In Toronto: Christmas Glow Toronto Opens, a World AIDS Day Gala, a Life-Size Gingerbread Hotel Display
TorontoDecember 4, 2019
Another panel discussion featured up-and-coming creatives from a variety of fields. Blavity News editor in chief Lilly Workneh (far left) interviewed panelists (from left) Quinta Brunson, Iddris Sandu, Raven “Ravie B” Varona, and Blue the Great. 'From a talent and participant perspective, we certainly wanted to allow fans an opportunity to get access to some of the amazing HBO talent from programs like Insecure, A Black Lady Sketch Show, and Ballers,' explained Gagne. 'It was also important to include influential voices who aren’t affiliated with the HBO brand, but are still making a name for themselves, to share their unique perspectives and stories through Our Stories to Tell.'
How HBO Is Using Live Events to Showcase Multicultural Storytelling
Programming & EntertainmentDecember 3, 2019
Anna Davey 1600 X900
Podcast: Creating High-End Experiences for Ultra V.I.P.s (Episode 175)
GatherGeeksDecember 3, 2019
London-based Giant iTab provides touchscreen devices designed to look like large smartphones. Attendees can use them to access event content, such as exhibitor lists; floor plans; and seminar, sponsor, and speaker information. At the Mobile World Congress 2019 in Barcelona, attendees were able to download the conference’s mobile app by touching their iOS or Android mobile phones to the N.F.C.-enabled “Tap for the App” area located on each giant smartphone. The software’s interface allows users to look, tap, and swipe like those on personal smartphones and helps attendees forge relationships with brands (since content comes from the exhibitors and event organizers), and conveniently navigate an event.
Tech Support: 5 New Digital Tools for Events
Event Management & Tech ToolsDecember 2, 2019