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Origin Liberty Restaurant & Bar

171 East Liberty St., Suite 100
Toronto, ON M6K 3P6
Canada
eMail:
Webiste:
http://originliberty.com/privatedining
Phone:4166494567
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For this year’s Boston Marathon, new sponsor Bank of America added its logo to the medals, sparking runner outrage. Event profs weigh in on the controversy and explain how brands can activate in a genuine way.
The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.
Strategy
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Pinterest's first-ever Coachella activation was called Manifest Station, a fashion and beauty experience produced by experiential agency MKG. The space encouraged festivalgoers to evoke the nostalgic fashion of Coachella in decades past, while also tapping into current Pinterest-identified trends like “Lana Del Rey core” and “2014 core.' See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Opinion & Experts
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