Events Business, Better Than Ever.
Events Business, Better Than Ever—See What's in Store for 2025.

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May 14, 2008
Top Stories
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People
How This Nonprofit Is Helping Event Profs in Need During the Los Angeles Wildfires
SEARCH Foundation is raising money now to help event profs in need evacuate and find shelter. Chairperson Kate Patay also takes us through the organization's origins and impact.
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Opinion & Experts
9 Top Event Trends to Look for in 2025
Squid Game: The Experience in NYC allows fans to enter the world of the series and participate in the games they’ve seen on screen, including 'Red Light, Green Light' under Young-hee’s watchful eye.
Experiential Marketing, Activations & Sponsorships
Inside Netflix's Huge Experiential Marketing Campaign for 'Squid Game'
Nelson encourages planners to be mindful of what everyone else is drinking, so guests choosing nonalcoholic options don't feel deprived or like they have a target on their backs. One company that does this well? The Tempo by Hilton hotel brand; properties feature a menu of handcrafted “Spirited” and “Free-Spirited” cocktails. The “Free-Spirited” selections mirror the “Spirited” cocktails in every way—presentation, flavor profile, mouthfeel, and sophistication—but are made without alcohol.
Beverages
The Sober Shift: How to Create Inclusive Event Spaces for Guests Who Don't Drink
The 'O Line' was a nod to Rodrigo’s hit “Obsessed' and featured a larger-than-life mosaic installation—as all NYC subway stations do—complete with purple butterflies.
Experiential Marketing, Activations & Sponsorships
See Inside Olivia Rodrigo’s Purple-Filled NYC Subway Takeover