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Produced by 160over90, the brand’s activation also included the Marriott Bonvoy House presented by Visa, where co-branded card members could redeem points to access a watch party.
BizBash Sports
2024 NFL Draft: See How Detroit Welcomed Football Fans with Community Pride
The annual league event took over the city, setting an attendance record and offering locals and visitors alike plenty of interactive experiences to get them excited for the upcoming season.
During CES, our client tasked us with taking over hotel suites and transforming them into welcoming environments for critical small-group conversations off the bustling show floor. Our approach was to create a Mini Innovation Center to highlight new products and promote intimate conversations with executive buyers. The result of the environments BeEvents created was a successful booking of over 30 follow-up meetings after the show. That's the power of measuring results with Smart Experience Design.
Industry Insiders
The Event Impact Equation: Measuring What Matters
On April 13, Disney Branded Television hosted a VIP premiere event to celebrate Bluey's first-ever extended-length episode, 'The Sign.'
Event Production & Fabrication
How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience
EA Sports and LALIGA recently worked with local governments to create safe, social spaces for young aspiring footballers to practice and develop their skills at revitalized pitches located in Málaga, Spain (pictured); Cape Town, South Africa; Jalisco, Mexico; and Singapore.
BizBash Sports
EA Sports Kicks It Up a Notch to Renovate Four Soccer Fields Around the World in One Month
The Rise of Sports Travel: Why People Are Spending More on Sports, Plus How Destinations Capitalize on It
BizBash Sports
Why Fans Are Spending More on Sports Travel—and How Destinations Can Capitalize on It