XA, The Experiential Agency Chicago

March 6, 2019
875 North Michigan Ave., Suite 2629
Chicago, IL 60611
Phone:3123979100
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Jason Wu’s Spring 2021 show took place atop Spring Studios on Sept. 13.
How Sponsors and Designers Teamed Up for New York Fashion Week
Experiential, Activations & SponsorshipsSeptember 16, 2020
'Restoring the sports and entertainment sectors is among the most complicated challenges the COVID-19 pandemic has engendered, socially and biologically. The New York Yankees’ effort to provide confidence to its players, staff, and its community is a model for all sports venues to emulate,' says Allen Hershkowitz, environmental science advisor to the Yankees and co-chair of the WELL Advisory for Sports and Entertainment Venues.
Does Your Venue Need the WELL Health-Safety Rating?
Local Venues & DestinationsSeptember 16, 2020
Temperature Check devices utilize infrared technology to scan and measure the temperature of a person’s skin within two seconds.
How This Event Technology Can Help Guests Feel Safe Gathering Again
Event Management & Tech ToolsSeptember 16, 2020
With a planning window of just three weeks, Berenboym tapped into her existing network of event collaborators, led by Shawna Yamamoto Event Design. “Everyone should have a day-of coordinator even for the smallest-sized event,” she said.
What One Event Pro Learned While Planning Her Own Virtual Wedding
Social EventsSeptember 15, 2020
2020 Gather Geeks Thompson
Podcast: Why Companies Should Invest in the Next Generation of Marketers and Event Organizers (Episode 195)
GatherGeeksSeptember 15, 2020
Attendees from around the world enjoying a live virtual performance
Recap: Paving New Paths for Live Entertainment at Virtual Events
SponsoredSeptember 15, 2020
McCormick partnered with RV rental marketplace RVshare and Kampgrounds of America to host the outdoor pop-up spots as a way to tap into the growing number of travelers who are deciding to hit the road this year.
See How This Food Brand Reached RV Travelers with Creative Campsite Activations
Experiential, Activations & SponsorshipsSeptember 14, 2020
A peek at a D.C-based wedding planned by NSBWEP president and founder Tara Melvin
Behind the Scenes of Newly Launched The National Society of Black Wedding & Event Professionals
Opinion/ExpertsSeptember 14, 2020
Lady Gaga performed songs from her new album while wearing a sound-reactive mask at the 2020 MTV VMAs.
Get the Inside Scoop on the High-Tech Mask Lady Gaga Wore at This Year's VMAs
Production & StrategySeptember 11, 2020
Convene's new virtual meeting product boasts on-demand human support, hospitality-driven virtual offerings, customizable event websites, and more.
All Zoomed Out? Hit Refresh With This New Virtual and Hybrid Event Technology
Production & StrategySeptember 11, 2020
To achieve Carolina Herrera’s vision of a futuristic, sculptural forest for her 2014 show, AO Production manipulated the existing confines of the Lincoln Center tent venue in an abstract manner—raising the theater’s floor and extending it over the first two rows of seats. The existing 15-foot-wide runway was widened to 28 feet to achieve a sense of openness. The loss of 200 seats aside, the forest centerpiece, complete with 20 MDF trees painted dark green, were sized eight, 12, and 16 feet tall. Ninety seats sat in the middle of the runway, with the models crisscrossing throughout. The show marked the first time an all-white set, including a white proscenium and all the risers, was incorporated into Herrera’s show.
#ThrowbackThursday: 10 Steal-Worthy Brand Activation and Set Design Ideas from NYFW
Experiential, Activations & SponsorshipsSeptember 10, 2020
The 100-year-old Hotel Figueroa in Los Angeles has launched a new micro-wedding package starting at $149 per person. The events can host as many as 25 people, with add-ons such as small bites at the 1,500-square-foot Rick’s space (pictured), audiovisual packages for a virtual component, a photo booth, and more. “We are offering the same elevated experience as a larger wedding, simply on a smaller, more socially distanced scale. This creates an overall atmosphere that is relaxed and is a joyful celebration while still prioritizing safety,” says Matt Vargas, the hotel's director of sales and marketing.
This Week in Event Venues: Christmas Pop-Ups, Wildfire Relief, Micro-Weddings, and More
Local Venues & DestinationsSeptember 10, 2020
Mutek Festival Montreal opened on Sept. 8 with a mix of virtual and in-person electronic music and digital art experiences.
This Week in Canada: TIFF 2020, Plus Digital Frosh Week Activities, Cultivating Domestic Tourism, and More
CanadaSeptember 10, 2020
New corporate menu options from Ridgewells
Less Talk, More Hustle: 6 COVID Survival Tips From A Top U.S. Caterer
SponsoredSeptember 10, 2020