Skirball Center for the Performing Arts

566 LaGuardia Place
New York, NY 10012
eMail:
Webiste:
http://www.skirballcenter.nyu.edu
Phone:2129928484
Latest from Skirball Center for the Performing Arts
Theaters/Performance Spaces
Skirball Center for the Performing Arts
Skirball Center for the Performing Arts
June 25, 2007
Top Stories
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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