Stand out or stay unseen.

Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

Sony Atrium

550 Madison Ave.

New York, NY 10022

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Phone:2128337875 Ext. 7340

Independent Event Spaces

Plaza Atrium

September 11, 2005

For an event in Hong Kong, immersive theater company Secret Theatre took guests by boat to a spooky, haunted island with an imaginary serial killer. A dramatic twist they didn’t expect? A typhoon. Read on to learn how the team turned it into a positive—and headline-grabbing—experience.

Event Profs Share Their Wildest Event Ideas—That Actually Worked

From a gallery of intentionally ugly artwork to an immersive theater event set during a typhoon, event profs reveal their most daring—and successful—activations that pushed the limits of creativity.

Feeling the FOMO? Connect Marketplace is headed to Miami next year!

Connect Marketplace 2024: 16 of Our Favorite Experiential Moments From Milwaukee

Your football parties probably include six-packs, chicken wings, and seven-layer dip. But, if you’re looking to add a bit of an upscale twist, grab some inspiration from this 2022 styled shoot from Los Angeles-based event company At Your Door Events. The team aimed to reimagine the modern Super Bowl party with stylish twists on football-themed decor, like this vibrant centerpiece.

Game-Day Glam: 16 Touchdown-Worthy Football Decor Ideas for Your Next Event

During both Coachella and Stagecoach, guests partied at the Gallery Desert House.

Has This Media Brand Solved the Experiential Marketing Equation?

Getty Images 1333905213

Checking In: What's Your Biggest Challenge Today as an Event Prof?