Visit Florida

2540 West Executive Center Cir.

Suite 200

Tallahassee, FL 32301

eMail:

[email protected]

Webiste:

http://www.visitflorida.com

Phone:8504885607

Destination Management

Visit Florida

September 11, 2005

Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.

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Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.

Trinity River Skyline

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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.

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