GEM New York

373 Park Avenue, 5th Floor
New York, NY 10016
US
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http://www.gemgroup.com/sub_frameset.asp?id=gemgro
Phone:2124489200
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GEM New York
GEM New York
September 11, 2005
Top Stories
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
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