FIRST (formerly First Protocol)630 Ninth Ave.Suite 310New York, NY 10036eMail:[email protected]Webiste:http://www.firstagency.com/Phone:2128104100Latest from FIRST (formerly First Protocol)Event Planning & Marketing FirmsFIRST Global Events Agency – Los AngelesFIRST (formerly First Protocol)September 11, 2005Top StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up