The Laboratory (formerly Music Central)

6690 Black Horse Pike
Egg Harbor Township, NJ 08234
eMail:
Webiste:
http://www.thelaboratory.com
Phone:6093832900
Latest from The Laboratory (formerly Music Central)
Audiovisual Equipment Rentals
The Laboratory (formerly Music Central)
The Laboratory (formerly Music Central)
October 1, 2014
Top Stories
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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