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February 6, 2017
Top Stories
'We leaned into the idea of being 'at the end of the world' in several areas of the event with large-scale projections of Icelandic environments and custom-built windows revealing the locale,' said Hardaway.
Programming & Entertainment
See FX's Tech-Forward Twist on the Standard Murder Mystery Dinner Party
To celebrate its buzzy new series A Murder at the End of the World, FX used projection mapping, RFID tech, costumed actors, and surprise-and-delight moments to immerse guests in the show's unique setting.
This year's theme was 'dare to grow,' meant to honor 'the risk-takers, mavericks, and pioneers that have gotten the industry to where it is and where it's going,' said Jess Tyler, MJBiz's chief revenue and experience officer.
Trade Shows
How the Largest B2B Cannabis Event Keeps On, Well, Growing
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Industry Insiders
The Future of Event Personalization!
An interactive custom snow globe includes the backdrop of the Empire State Building. Yvonne Najor, vice president of Tao Group Hospitality, conceptualized the pop-up, in collaboration with Design House Decor.
Experiential Marketing, Activations & Sponsorships
24 Holiday Happenings Heating Up the Season
To create a more bespoke experience, Entire Productions' annual event in 2024 will come with a much smaller guest list. Last year, the event had 1,200 attendees. This year, it'll cap at 500.
Strategy
Guest Column: How to Shape Corporate Events with Cutting-Edge Experiential Marketing