Cool Reception Ideas

Hendrick's Gin celebrated National Cucumber Day (June 14) with a consumer event that took place June 11 to 12 at Hudson River Park's Pier 97 in New York. Produced by Momentum Worldwide, the event featured a giant Hendrick's hot-air balloon bar, aptly titled the "World's Tallest Collins Bar."

Grey Goose vodka kicked off its global experiential pop-up campaign June 16 to 19 at Le District in New York's Battery Park. Traveling to French bakeries in 20 cities throughout the summer, the experience is inspired by a French Riviera bakery club, and invites guests to enter through a secret entrance. At the New York event, Adam Leoti of Brooklyn Bread Lab taught a private bread-making class. The breads were inspired by Grey Goose ingredients.

The pop-up featured a custom bar that served signature Le Grand Fizz cocktails in oversize, branded wine glasses in Grey Goose colors.

Spanish gin brand Gin Mare celebrated its U.S. launch by bringing its international Med Rooftops series to Ramscale Studios in New York on June 10. Produced and designed by BMF Media Group, the party featured branded displays of the gin and its logo throughout the space. One notable feature was a custom bar on wheels, which served classic gin and tonics.

The party featured branded lounge chairs and a DJ booth on the venue's rooftop, which offered guests views of downtown Manhattan and the Hudson River.

The custom L'Orangerie bar, which gave guests the chance to craft their own cocktails, served as a makeshift orange tree with a tower of the liqueur bottles that branched out into a lush ceiling canopy.

Event entertainment included DJ Leslie Kirchoff performing alongside harpists Duo Scorpio. The harps kept with the event's color scheme.

Aperol Spritz hosted its Summer Solstice party on June 22 at the Sabbia rooftop at Eataly in New York. Designed by creative and content production studio Swell, the party featured an installation of hanging bottles of the Italian aperitif that served as vases for orange flowers, including marigolds.

A wall of wooden crates showcased the Gin Mare bottles paired with fruit and greenery. The giant installation also served as an unconventional step-and-repeat.