Gaming at Events

While all the rooms were meticulously planned, none was as popular as the space that housed old-school carnival claw games. Rather than plush toys and candy, the machines held small items, like lipsticks and jewelry, in Chanel gift bags.

Upstairs, guests could play an array of Simpsons-logo games.

The mezzanine of the restaurant was converted into a games room for the soirée and included a table where models clad in the pre-fall collection played Scrabble.

The three brands teamed together to host an event at the Stutz on Friday night. Activities included pool at a billiards table with GQ's Super Bowl logo. A nearby foosball table displayed Lacoste's trademark alligator.

Carnival games along one side of the huge outdoor space awarded prizes.

A branded shuffleboard game at Harper’s Bazaar's ShopBazaar.com pop-up last week at the Buena Vista Building in Miami offered winners free T-shirts, cash prizes, and gift certificates. XA produced the space and its events.