Other items included chicken tenders that were breaded in Cheez-It crackers and dipped in hot honey or cheesy ranch, and pasta baked in a creamy white cheddar Cheez-It cracker sauce with a crunchy cracker crumble on top for an elevated version of mac ‘n’ cheese.Photo: Motion Bazaar/Ryan Gregory
At The Cheez-In Diner pop-up experience, the Kellanova-owned snack brand served up classics with a cheesy twist, including a vanilla milkshake blended with Cheez-It crackers and served with a crushed cracker rim, mac ‘n’ cheese, and a sweet-and-salty cheesecake with a Cheez-It cracker pie crust, of course.
In addition to the grub, the diner featured a jukebox that accepted Cheez-It crackers instead of coins, along with retro decor such as walls adorned with vintage Cheez-It memorabilia. A red branded convertible was parked outside for selfie moments, and a Cheez-It “Taste-It Station” dispensed a selection of flavors, like Pepper Jack Cheez-It and Buffalo Wing Cheez-It, allowing visitors to mix and match their own blend of snacks.
Diners could also shop Cheez-In Diner merch, including T-shirts, a trucker hat, a diner coffee mug, stickers, postcards, and more.
The diner was open for only one week in May.
Last year, the brand hosted its Cheez-It Stop outpost in Joshua Tree, Calif., where instead of gas, the pumps poured out a stream of Cheez-It bags right into car windows. Both activations tied into the brand’s campaign named “Want It. Need It. Cheez-It.”
"We saw just how far our adventure-seeking Cheez-It fans would go when they 'Want It. Need It. Cheez-It.' last year making the drive to our Joshua Tree Cheez-It Stop outpost," said Cara Tragseiler, senior brand director for Cheez-It, in a release.
"So many fans have been suggesting where we should bring the Cheez-It fun next, and we knew we needed to go the extra mile—literally—to do it again. That's why this year we headed east, packing this one-of-a-kind roadside experience with even more ways to enjoy our iconic crackers, solidifying our spot as fans' go-to snack nationwide."
Keep scrolling to see more from inside The Cheez-In Diner...
![Two hours outside New York City in Woodstock, N.Y., road trippers were invited to a unique eatery—The Cheez-In Diner.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/06/Cheez_In_Diner_Exterior.66673b6e193bf.png?auto=format%2Ccompress&q=70&w=400)
![The pop-up diner featured retro decor including walls adorned with vintage Cheez-It memorabilia.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/06/Cheez_In_Diner_Interior.66673bf361bb3.png?auto=format%2Ccompress&q=70&w=400)
![A jukebox only accepted Cheez-It crackers as payment instead of coins.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/06/Cheez_In_Diner_Cheez_It_Jukebox.66673c463623f.png?auto=format%2Ccompress&q=70&w=400)
![The brand called it the 'World's First & Only Cheez-It Jukebox.'](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/06/Cheez_In_Diner_Cheez_It_Jukebox_with_Cracker.66673b7bc1132.png?auto=format%2Ccompress&q=70&w=400)
![The snack brand served up classic diner food with a cheesy twist.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/06/445557533_1484857692407605_5474878836892800511_n.66673b3ce9fbe.png?auto=format%2Ccompress&q=70&w=400)
![The Deluxe Cheez-It Milkshake was a vanilla shake blended with Cheez-It crackers; served with a caramel and crushed Cheez-It cracker rim; topped with whipped cream, sprinkles, and chocolate sauce; and garnished with a chocolate-dipped Cheez-It cracker.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/06/Cheez_In_Diner_Deluxe_Cheez_It_Milkshake.66673bede9e1d.png?auto=format%2Ccompress&q=70&w=400)
![Cracker-coated Texas toast was filled with pimento cheese for a take on the classic grilled cheese.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/06/445382622_3159453767523893_9191007983447275438_n.66673bb48135c.png?auto=format%2Ccompress&q=70&w=400)
![The cheesecake dessert featured a Cheez-It cracker pie crust and was topped with caramel and Cheez-It crackers.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/06/446097957_758388659807345_2234916938391479619_n.66673bb46eb6f.png?auto=format%2Ccompress&q=70&w=400)
![There was a pimento Cheez-It smashburger topped with lettuce, pickles, and an extra-big Cheez-It cracker.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/06/Cheez_In_Diner_Extra_Cheezburger___Deluxe_Cheez_It_Milkshake_Horizontal.66673beec1de3.png?auto=format%2Ccompress&q=70&w=400)
![Other items included chicken tenders that were breaded in Cheez-It crackers and dipped in hot honey or cheesy ranch, and pasta baked in a creamy white cheddar Cheez-It cracker sauce with a crunchy cracker crumble on top for an elevated version of mac ‘n’ cheese.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/06/Cheez_In_Diner_Menu.66673b7142c1e.png?auto=format%2Ccompress&q=70&w=400)