Susan Miller Smith

252 West 12th Street
New York, NY 10014
US
Phone:2126274891
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Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
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The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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Event designer Susan Miller Smith transformed Lincoln Center's Stanley H. Kaplan Penthouse into a Cambodian temple for the World Monument Fund's benefit. Six-foot-long satin banners and bold-hued upside-down umbrellas hung from the ceiling.
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Brazilian artist Paula Gabriela's installation of two live models eating fruit and chanting, 'Alimenta da arte' (Portuguese for 'nourishment for art”) at the center of a table laden with fruit, cheese, and bread doubled as a food station and entertainment at the Watermill Center's summer benefit.
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Artists-in-residence worked with Robert Wilson and positioned red circles amid the woods at the Watermill Center. (Photo by Laurie Lambrecht)
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Robert Wilson and designer Susan Miller Smith created a festive Cuban atmosphere with twinkly lights, painted plywood pineapples and plastic parrots for the Watermill Center's Molino Cubano benefit.
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Artsy Watermill Event Goes Colorful Cuban