Events Business, Better Than Ever.

Events Business, Better Than Ever—See What's in Store for 2025.

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Here’s What You Might Have Missed From This Year’s Preview Las Vegas

In 2023, East West Bank celebrated its golden anniversary with an Oscars-inspired celebration—with thoughtful nods to its history and deep roots in the Asian American community. Appropriate to the theme, the event took place in May (Asian American and Pacific Islander Heritage Month) at the Academy Museum of Motion Pictures in Los Angeles. Golden details—like a lavish gold carpet—nodded to both the Oscars and the bank’s golden anniversary, while an eye-catching step-and-repeat drew attention with colorful flowers and a prominent “50” at its center. Innovate Marketing Group handled full-service event management, event strategy, creative design, scriptwriting, and talent management for the event, while ENSO Creative created the grand-entrance milestone wall. See more: How This Major Bank Celebrated Its 50th Anniversary in Stylish—and Meaningful—Ways

22 Fresh Ideas to Elevate Your Anniversary Celebrations

Out: meat carving stations. In: vegetable carving stations.

10 Food and Beverage Trends to Keep Top of Mind at Events in 2025

Allegiant Stadium is home of the Las Vegas Raiders and one of the locations of Verizon's upcoming Super Bowl FanFest.

Why Verizon Will Be Hosting a Nationwide Super Bowl Party This Year