SXSW 2019: Creative Brand Engagement Ideas from Amazon Prime, Uber Eats, Lululemon, and More
Competing for attention at the massive festival and conferences, brands turned to a number of interactive activities.
Brunch or blood donation? Meditation or roller skating? Vampires or superheroes? With more than 75,000 attendees, South by Southwest becomes prime grounds for brand activations over the 10-day span of the conference and festival that covers the latest in technology innovations, films, music, and art.
In order to generate buzz-building lines at events and encourage social media posts, brands and their creative partners came up with activities and programming that encouraged engagement.
There were fewer non-SXSW-branded events this year. Even SXSW music wristband-holders were able to R.S.V.P. for tickets for the first time. Some major brands were missing (Pandora) or limited their presences (Mashable only hosted its MashBash party, with no Mash House this year, while BuzzFeed attached itself to other brands). However familiar names like HBO, Amazon Prime, and Twitter returned, alongside first-time names like Lululemon, Activision, Atlas Obscura, and Patreon.