Like their fashion counterparts, beauty brands are constantly looking to attract the attention of busy editors and tastemakers by getting creative with the design, location, gifts, and even catering at events. From cosmetic ingredients being used in decor and cakes made to resemble perfume bottles, to drinks served in test tubes and makeup demonstrated using a blender, here's a look at some unusual and creative ideas to inspire your next product launch.
Photo: Francine Daveta
Photo: Joe Moller
Photo: Courtesy of Unilever Cosmetics International
Photo: Brian Leahy Photography
Photo: Keith Sirchio for BizBash
Photo: Andre Maier Photography
Photo: Dimitrios Kambouris/WireImage.com
Photo: Jamie Watts
Photo: Jessica Torossian/BizBash
Photo: Marion Curtis/StarTraks
Photo: Keith Sirchio for BizBash
Photo: BizBash
Photo: Jeff Thomas/ImageCapture
Photo: BizBash
Photo: Billy Farrell/PatrickMcMullan.com
Photo: Ryan Emberly
Photo: Alesandra Dubin/BizBash
Photo: Elizabeth Lippman
Photo: Daniel D’Errico/Courtesy of Alison Brod Public Relations
Photo: Justin Jay/Courtesy of Victoria's Secret Beauty
Photo: BizBash
Photo: Alesandra Dubin/BizBash
Photo: Jim Shi
Photo: Courtesy of Overcat Communications
Photo: Jessica Torossian/BizBash