Without branded pop-ups, large-scale activations or the magic of an in-person promotional event, how are consumers supposed to know about the latest movie or TV show? Cue the promotional to do of 2021–placing oversize props in foot traffic hubs. With these creative stunts, big-name entertainment brands have found a way to successfully draw attention to their latest productions in a socially distant, safe manner. Keep scrolling for some recent examples from NBC, TNT and FOX.
Photo: Getty Images for NBC
Photo: Getty Images for NBC
Photo: Getty Images for NBC
Photo: Courtesy of FOX
Photo: Courtesy of FOX
Photo: Courtesy of FOX
Photo: Courtesy of Experiential Supply
Photo: Courtesy of Experiential Supply Co.
Photo: Courtesy of Experiential Supply Co.