Photo booths, like the one used at the February Billboard relaunch party in New York, that encourage guests to share moments from an event to social networks can help boost R.O.I.
Photo: Courtesy of Track Marketing Group
Illustration: Carolyn Curtis/BizBash
Debi Lilly, owner of A Perfect Event, creates multiple Vine videos at every event and shares them through her Twitter and Facebook accounts.
Photo: Courtesy of Debi Lilly
Esteban Contreras is director of strategy for Sprinklr. He is also the author of the book Social State: Thoughts, Stats and Stories about the State of Social Media in 2013, and a former social media manager for Samsung.
Photo: Courtesy of Sprinklr
Illustration: Carolyn Curtis/BizBash
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