Call Sheet #317: Apple Planning iPhone Event, Cleveland Debuting Major Trade Show Space, Olympics Fans Asked to Stop Tweeting

Dear Call Sheet readers,

We're announcing an exciting project this week, and I wanted you to hear about it first. Howard Givner, the executive director of the Event Leadership Institute, and I are curating a new conference at the BizBash IdeaFest in New York October 24. The Event Innovation Forum will include a series of presentations with experts from inside and outside the event and meeting industry, meant to inform and inspire you. We'll be talking about big ideas as well as case studies from successful, innovative projects. I hope you'll join us—we'll have more info about presenters and registration details in the coming days. 

—Chad Kaydo, editor in chief, BizBash

BIZBASH CALL SHEET — #317 — Tuesday, 07.31.12.

++ Sponsored by Event Leadership Institute ++

Compiled today by Beth Kormanik in New York 

Feed the Sheet: [email protected]



1. POWER OF SPONSORS: NBC's tape-delayed broadcast of premier Olympic events has inspired the trending #NBCfail hashtag on Twitter, and Forbes columnist Emily Jasper wonders if sponsors should pressure the network to give audiences what they want. "A great marketer would have said to NBC, 'Let’s use our sponsorship to provide uninterrupted coverage of the Opening Ceremonies, people will appreciate that.' Great marketers would think of options and how to drive people towards them…not only creating one option that drives people away."

Both NBC and Twitter are under fire after a British reporter's Twitter account was suspended. Guy Adams had criticized the network's Olympics coverage and tweeted an executive's email address for followers to complain. NBC complained to Twitter—which has a partnership with NBC to promote the games.

2. DATA OVERLOAD: Reuters: "Sports fans attending the London Olympics were told on Sunday to avoid non-urgent text messages and tweets during events because overloading of data networks was affecting television coverage. Commentators on Saturday's men's cycling road race were unable to tell viewers how far the leaders were ahead of the chasing pack because data could not get through from the GPS satellite navigation system traveling with the cyclists."

3. APPLE PLANNING EVENT: Tech outlets are reporting a September 12 event in Silicon Valley, likely an opportunity to release a redesigned iPhone. Reuters: "Apple's iPhone launches are among the biggest affairs on Silicon Valley's calendar, scrutinized by technology investors, enthusiasts and consumers alike. … Samsung Electronics launched its latest Galaxy device in recent months, stealing a march on Apple in an intensifying battle for mobile supremacy. The pair now command more than half of global smartphone sales."

4. COMPETITION FOR MEDICAL TRADE SHOWS: Cleveland is getting ready to debut a 1 million-square-foot convention center and medical mart this fall, a trade show complex that already has signed on nearly 30 shows. It also will include a 2,400-seat ballroom, the largest in the city. Crain's Cleveland Business: "The medical mart is the feature that will distinguish Cleveland as a convention destination, included to attract medical and health care meetings and trade shows, a growing segment of the convention business. … MMPI is offering tenants a role in collaborative, multivendor areas — an operating room of the future, for example, or a prototype in-hospital pharmacy."

5. POLITICAL FOOTBALL: Democratic National Convention organizers have an unwelcome scheduling conflict with speaker Bill Clinton and shuffled the schedule to accommodate football fans. CNN: "Clinton will give a primetime speech on Wednesday, September 5, Democratic sources said Sunday night. That puts him up against the first NFL game of the season, when the Dallas Cowboys will face the New York Giants."

6. POPULARITY CONTESTS: Social media has helped brands develop a new kind of focus group—and reach younger customers. New York Times: "While consumers may think of social media sites like Facebook, Twitter and Foursquare as places to post musings and interact with friends, companies like Wal-Mart and Samuel Adams are turning them into extensions of market research departments. And companies are just beginning to figure out how to use the enormous amount of information available."

++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++

Check out our editor's collection of top-rated video chapters from our class library, and sharpen your event insight. Our Suggested Summer Learning compilation includes content from David Merrell, Jes Gordon, Mindy Weiss, Preston Bailey, Mary Wittenberg, Colja Dams and others.  41 minutes | 10 clips | lots of ideas


BOSTON: The eTail Boston conference takes place August 13-16 at the Sheraton Hotel. 

CHICAGO: The Rockford Area Convention & Visitors Bureau hired Nick Povalitis as sales manager. 

Shaw's Crab House in Schaumburg recently introduced party platters. The seafood-focused menu offers lobster bisque, sushi, and hand-shucked oysters. In addition, Monica Krysztopa was promoted to executive vice president, Lindsay Arellano has been named senior sports sales manager, Cheryl Burggraf has been named senior meeting sales manager, and Lauren Sanderson has been promoted to operations manager. 

LAS VEGAS: Las Vegas Review-Journal has a rundown of conventions in town this week:

LOS ANGELES: "In its first edition, the Launch L.A. trade show made good on its promise to showcase young and new brands chosen with a curated eye. For many exhibitors, it was their first trade show ever. The heavy surf-lifestyle angle was a draw for the brands and buyers to attend the show, held July 25-26 at Barker Hangar in Santa Monica."

Los Angeles Times: "Hundreds danced on the large lawn, children splashed in a new wading pool and others posed for photos with City Hall as a backdrop Saturday as the opening weekend festivities continued at downtown's new Grand Park."

Los Angeles has been named the host city for the Electronic Entertainment Expo through 2015. The City of Los Angeles and the Entertainment Software Association made the announcement Monday.

Teen Vogue hosts its "Back-to-School Saturday" celebration at The Grove August 11, with a performance by Cher Lloyd and a fashion show emceed by actress Shay Mitchell. 

Local event listings from Masterplanner:

MIAMI/SOUTH  FLORIDA: Brazilian furniture designer Roque Frizzo was introduced to a crowd of 200 guests at Saccaro USA’s showroom in Midtown Miami on July 20. The event was sponsored by Leblon, Luxe Interiors & Design, Canyon Ranch Living Miami Beach, Pordes Residential Marketing & Sales, Rene Ruiz, and Centro Cultural Brasil USA.

Palace Resorts named Susan Hanlon as the new vice president of meeting and incentive group sales. Hanlon will lead the U.S.-based sales team, develop sales strategies, and oversee MICE activities at all seven oceanfront resort properties in Cancun, Cozumel, Isla Mujeres and Riviera Maya, Mexico, as well as Le Blanc Spa Resort in Cancun.

NEW YORK: TH Productions and Miami Tourism are sponsoring a one-day pop-up pool in Union Square today with a mini fashion show, celebrity appearances, cooking demonstrations, and travel giveaways.

Circle Line Sightseeing Cruises' annual Bear Mountain Cruises are set to take place every weekend September 15-October 2.

Local event listings from Masterplanner:

ORLANDO: Terrace 390 will host Fashion for a Cause to benefit Easter Seals Thursday night.

TORONTO: Jamaica 50 Celebration Inc. and the Jamaican Canadian Association will present the "Jamaica Land We Love" gala August 11 at the Metro Toronto Convention Centre, with CBC News Toronto's Dwight Drummond and Anne-Marie Mediwake as hosts.

WASHINGTON: The Overtures Summer Concert Series debuted this month at Evermay, the recently restored Georgetown mansion that is home to the S&R Foundation.

What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Rose Chevalier, Beth Kormanik, and Anna Sekula in New York.

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