BIZBASH CALL SHEET — #459 — Tuesday, 03.05.13
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Compiled today by Beth Kormanik in New York
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1. AN APP FOR THAT: You might think that at live sporting events, the action is on the arena floor. But a new mobile app at Brooklyn's Barclays Center looks to improve the experience with several features (and charging stations next to flat-screen TVs). New York Times: "the app tries to improve the overall arena experience, including offering the first perquisite available exclusively to people sitting in the nosebleeds. Fans in certain sections in the upper deck can order and pay for food from their phones, then pick it up without waiting in the usual line. … You can also stream live video of the game to your phone. Several camera angles give fans in distant seats intimate views of the court. You can also rewind up to 30 seconds to watch a replay. Barclays is the first arena to offer this service, run by Cisco, which plans to start offering it elsewhere soon." http://nyti.ms/ZWWrNs
2. 'IDOL' SYNERGY: What's Ryan Seacrest's first project with Civic Entertainment, the marketing firm he co-owns? It's "Idol Across America," a promotional tour from sponsors Ford Motor Company, Coca-Cola, and AT&T in which fans and celebrities will carry the show's microphone from New York City to Los Angeles. The 5,000-mile journey—documented on social media channels—will end on the American Idol stage March 13 for the top 10 live performance show. Ad Age: http://bit.ly/14azFP1
3. NEW KIND OF POP-UP: At South by Southwest, the pop-up has gone from restaurant concept to marketing agency. JWT has launched "Walter," an agency with staff from New York, Atlanta, London, and Brazil, which will choose one of 25 ventures to work with. Ad Age: "Why are they doing this? Namely to scout for and build a relationship with the start-up they see as a contender for the coveted next Instagram or Twitter or any number of other consumer services that have blown up at past festivals. Along the way, they'd like to connect this venture early on with JWT's clients." http://bit.ly/YG8hJ0
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* LOCAL NEWS *
COAST TO COAST: After seven years with Red Bull, national collegiate marketing manager Mike Poznansky is leaving the company to start his own agency. Neato, backed by Los Angeles-based Mistress, will help companies market to the college demographic.
BOSTON: The Breast Cancer Research Foundation will team up with Saks Fifth Avenue to host an event at the retailer's Prudential Center location on March 21. Serving as a kickoff for the Boston Hot Pink Party, the evening will include a pink-carpet entrance, cocktails, and a presentation of the spring collections.
ISES New England will host "An Intimate Evening With ISES" at Willowdale Estates in Topsfield March 19. The evening will include cocktails, mingling, and educational content.
CHICAGO: InterContinental Chicago Magnificent Mile has a new executive chef, Randy Reed. Reed has previously worked at the Cleveland Yacht Club, the InterContinental Cleveland, and the Willard InterContinental.
Fig and Splash will host "Shopping for Love" at McGrath Acura on Thursday. The event will include DJ-spun tunes, drinks and snacks, beauty services, and shopping from local boutiques including Sarca, Lulu's at the Belle Kay, and more.
LAS VEGAS: Miami Herald: "The Genting Group announced Monday that it is buying the site where Boyd Gaming Corp.'s partially built Echelon project has gathered dust for four years. Genting says it will build a multibillion dollar casino, its first in Las Vegas, on the 87-acre site. The 'Resorts World Las Vegas' project will feature 3,500 hotel rooms, a convention center and a 4,000-seat theater." http://hrld.us/Y9d6Xb
Marquee Nightclub & Dayclub announced a new summer DJ residency, "Summer Lovin’ with Kaskade."
Singer Cee Lo Green, who co-owns TY KU Sake & Spirits, will show the brand at the 28th annual Nightclub & Bar Convention and Trade Show on March 20. Green and Jon Taffer of Bar Rescue will kick off the three-day event's ribbon-cutting ceremony.
LOS ANGELES: The 35th annual Venice Art Walk & Auctions is May 19.
The 24th annual Glaad Media Awards is April 20 at the JW Marriott.
Local event listings from Masterplanner: http://masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: Unicorn Children's Foundation is hosting a Buddha Ball March 16 in the grand ballroom at Mar-A-Lago in Palm Beach. The actress Eva La Rue will serve as mistress of ceremonies.
DB Bisto Moderne Miami and Bombay Sapphire are sponsoring a happy hour Thursday to kick off the Sony Open Tennis Tournament. The event is open to the public and will include music by DJ Michael Sarysz and lessons from mixologists.
NEW ORLEANS: The Roosevelt New Orleans, home of Sazerac Bar, promoted mixologist Russ Bergeron to beverage manager and hotel sommelier.
NEW YORK: Italy's Input Group opened its first American office March 1. The branch is managed by operating officer of Input Group North America Dennis Gelbaum.
Tickets go on sale March 15 for the fourth annual Manhattan Cocktail Classic, which takes place May 17 to 21. In addition to the opening-night gala and 100 special events and seminars, a three-day trade-oriented conference will take place at the Andaz 5th Avenue Hotel geared toward hospitality industry professionals and media, with TED-style talks, tastings, panels, hospitality suites, cocktail competitions, and technology demonstrations.
Chef Bobby Flay recently filed a liquor license for Bolo at 324 Lafayette Street. http://bit.ly/12poJBO
Social Media for Nonprofit's New York conference will take place at the Eisner & Lubin Auditorium in NYU's Kimmel Center on Thursday. http://sm4npnyc-eorg.eventbrite.com/#
Local event listings from Masterplanner: http://masterplanneronline.com/newyork
ORLANDO: The Winter Park Sidewalk Art Festival is March 15 to 17 at the Downtown Winter Park. The outdoor event will showcase the work of 225 artists selected from more than 1,000 international applicants.
PHOENIX: Muhammad Ali's Celebrity Fight Night XIX is March 23 at the JW Marriott Desert Ridge Resort & Spa. Jennifer Lopez, Steve Martin, and more will be honored at the black-tie event. Entertainment will include a silent auction, dinner, and performances by Lopez, Reba McEntire, Andrea Bocelli, Billy Crystal, and more.
TORONTO: Mary Brown's Famous Chicken & Taters will be featured on W Network's Undercover Boss Canada March 21.
WASHINGTON: The seond annual Rock 'n' Roll USA Marathon & CareFirst Rock 'n' Roll USA Half Marathon is March 16.
The Washington Post gave two stars to new Balkan restaurant Ambar, praising the "two-story tribute to the former Yugoslavia and a style of cooking influenced by Greece, Turkey, Austria, and Hungary." http://wapo.st/13qloBJ
YOUR NEWS: What are you doing? Tell us: [email protected].
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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Jenna Berris, Beth Kormanik, Lauren Matthews, and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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