“The ‘One Time, in New Orleans’ campaign is built around the singular idea that unlike other cities, which are built on concrete, New Orleans is built on 300 years of stories. Everyone that visits New Orleans leaves with a story that could only happen here,” Romig said.
Photo: Courtesy of 360i
Augmented-reality-enabled storytelling booths in New Orleans are made from repurposed shipping containers that were outfitted using found materials such as wood and steel from the city.
Photo: Courtesy of 360i
Visitors can enter the booths and tell their stories, while images or video content that’s related to their tale are projected in the background.
Photo: Courtesy of 360i
The new tourism campaign includes national advertising. On display in the Union Square subway station in New York is archival photography from the city’s history with the tagline, “Leave with a story, not a souvenir.”
Photo: Courtesy of 360i
“The entire campaign is in celebration of the New Orleans tricentennial and harkens back to the idea of storytelling, a driving force of the city's history and future,” Romig said.
Photo: Courtesy of 360i
