This week's roundup includes a wall of basketballs at Hilton and American Express's partnership launch event in New York, HBO's slumber party for the premiere of 2 Dope Queens in New York, Pepsi's soda can step-and-repeat at its Super Bowl pop-up exhibit in Minneapolis, and Alec Monopoly's live graffiti piece at the Concierge Club's fifth anniversary party in Toronto.
To celebrate the premiere of 2 Dope Queens, HBO hosted a slumber party-theme viewing party of the debut episode on January 30 at Public Arts at Public hotel in New York. The event, which was produced by Team Epiphany, offered plush seating, show-theme cocktails, and a blanket customization station.
Toronto-based event production agency the Concierge Club celebrated its fifth anniversary with a party at the Globe and Mail Centre February 1. Celebrity artist Alec Monopoly created a live graffiti piece during the event.
Guests could pose for a photo in a glass box that was designed as a magazine cover. The words on the glass highlighted facts about the Concierge Club as well as vendors, sponsors, and talent for the event. The agency designed the activation in-house.
For a Valentine’s Day-theme catering idea, Sugarwish offers a dessert-station alternative called the Sweet Shoppe. The company can provide 18 pounds of sweets, plus red and white striped candy bags; the station can also be customized for events and filled with candy to match specific themes. The Sweet Shoppe costs $238, is appropriate for as many as 50 people, and can be shipped nationwide.
Wyndham Grand launched its “Reconnected, A Family Experience” program on Wednesday at Gary’s Loft in New York. Food Network star Duff Goldman assembled treats for young guests at a s’mores station. The gooey dessert, part of the program’s Bedtime Brigade menu, has a base of marshmallow cream, graham cracker, and chocolate pudding with sprinkles, chocolate chips, and peppermint bark to mix in, and is topped with caramel or chocolate sauce. The event included a storytime with author Tracey Hecht with live shadow puppet illustrations, and playtime in pillow forts designed by PellOverton Architects.
Fox Sports hosted a Super Bowl lounge at the Hilton Minneapolis last weekend. The event, which was designed by Angel City Designs, featured a bench with the network logo made out of ice.
Pepsi hosted a pop-up exhibit for Super Bowl LII. The exhibit featured a “Canstruction” wall, which was made from Pepsi cans, serving as a clever background for the step-and-repeat area.
The annual pre-Super Bowl concert, which took place February 3 at the Armory in Minneapolis, was headlined by Jennifer Lopez and featured an immersive virtual trip through a Puerto Rican rainforest as well as an opportunity to take part in the singer’s “Amor, Amor, Amor” music video. AT&T also made a $1 donation to the Hispanic Federation’s Puerto Rico Relief & Recovery Effort, up to $200,000, for every use of the hashtag #JLONOW. Fans were also able to text to donate.
To celebrate their new portfolio of credit cards, Hilton and American Express hosted an event on January 30 at the Conrad New York with interactive areas inspired by food, travel, music, and sports. The sports area included a wall created with basketballs and neon lighting fixtures that provided the illusion of bouncing balls. Momentum Worldwide produced and designed the event.
A food wall invited guests to try small mystery bites through different doors, which were labeled with cheeky names that hinted at what guests were sampling. Each bite, which was immediately replaced after a guest took one out of the door, was inspired by food associated with Hilton properties, such as a brownie that originated at the Palmer House in Chicago and a red velvet cake that originated at the Waldorf Astoria in New York. For those with food allergies, a list of ingredients for each bite was displayed to the left of the doors.
