Herb explains, โAs Godiva becomes a larger global brand, they have to fight the perception that the brand is being diluted, with Godiva chocolates available in groceries and drug stores. Our job was to help them reassert Godivaโs position as top-quality chocolates, and to remind the foodie world that the company still has masters creating and testing new chocolates. This brunch we organized helped us [send that] message to the chef and fine foods markets.โ The brunch was held toward the end of the South Beach Wine & Food Festival and invitees included chefs and restaurant owners who were all in place and happily tanned, a target market that would otherwise be very hard for Godiva to get access to. The menu and wines incorporated or were designed to complement chocolate. Flowers were done by
Pistils & Petals in Miami. Doesnโt the dazzling staging and towering height make you wish you were there and allowed to grab a truffle? Guests were encouraged to take as many truffles as they liked from the display when the event ended.