Though the big game didn't take place until Sunday, parties surrounding Super Bowl XLV began on Thursday and continued through the weekend. From Don Julio's private tequila dinners to Fox's country-themed bash for 1500 guests, companies found creative ways to entertain and increase brand awareness in Dallas. Here's a look at nine of the weekend's biggest happenings.
Photo: Sara Jaye Weiss
Photo: Jessica D'Onofrio for BizBash
Photo: Sara Jaye Weiss
Photo: Sara Jaye Weiss
Photo: Jessica D'Onofrio for BizBash
Photo: Jessica D'Onofrio for BizBash
Photo: Sara Jaye Weiss
Photo: Jessica D'Onofrio for BizBash
Photo: Michael Kovac/Getty Images for GQ
Photo: James Trevenen
Photo: VIM STUDIO 2009