Sara LipkaExperiential Marketing, Activations & SponsorshipsU.S. Capitol Visitor Center to Open in DecemberJuly 15, 2008GlobalFestival Offers Inside Look at Embassy RowApril 30, 2008San Francisco/Northern CaliforniaFour New Wine Bars in Washington and BeyondFebruary 27, 2008Event Production & FabricationBoys and Girls ClubsFight Night played to good old boys, while the Knock Out Abuse gala went with girlie whimsy—and bare-chested lifeguards.November 13, 2007Experiential Marketing, Activations & SponsorshipsA Photographer's LifeOctober 12, 2007Programming & EntertainmentAll the World's a StageWynton Marsalis, Patti LuPone, fireworks, and fire twirlers accented the hoopla-heavy opening of the Harman Center for the Arts.October 3, 2007Programming & EntertainmentA Diplomatic DinnerThe annual Ambassadors Ball offered few frills but did introduce a newish venue, international entertainment, and a markedly serene dog.September 25, 2007Programming & EntertainmentThe OutsidersJuly 20, 2007BizBash ListsSimple, Stylish Italian Restaurant Opens in Capitol HillJuly 16, 2007Programming & EntertainmentDavid Macaulay Exhibit Encourages Interactive SketchingJuly 10, 2007Page 1 of 2Next PageTop StoriesStrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBy clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.Brands & Event ProsCall for Nominations: 2024 BizBash Fresh FacesIndustry InsidersHeadshots 2.0: Modern, Elevated Corporate Headshot ExperiencesEvent Design & DecorCoachella 2024: 5 Steal-Worthy Event Design Trends From This Year's FestivalBizBash SportsTeam Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena