Brands & Event Pros: Page 24

Brands & Event Pros

Fresh Faces 2023: Angie Christy

Christy is the managing director at 609 Experience, where she is already working to expand her two-year-old international experiential agency.

Brands & Event Pros

Call for Nominations: BizBash's 15 Over 50

BizBash is highlighting event profs who inspire us with their longevity and leadership.

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Brands & Event Pros

Industry Innovators 2023: 10 Brands Redefining Event Marketing

With in-person events making their full-on comeback this past year, these companies showcased creativity and ingenuity with their activations, events, and experiences.

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Brands & Event Pros

Industry Innovators 2023: Adidas

The sportswear brand continues to invest in its digital experiences while creating impressive IRL activations.

Following the announcement of Bad Bunny as the first Latin artist to headline Coachella, Adidas teamed up with the Puerto Rican rapper on the Adidas Campus Experience, an on-site, cube-shaped pop-up that celebrated the pair’s latest sneaker release.

Brands & Event Pros

Industry Innovators 2023: Netflix

From retail shops to immersive experiences to an upcoming pop-up restaurant, the streaming service caters to viewers with increasingly creative strategies.

Held in Brazil, Tudum: A Global Fan Event allowed attendees to immerse themselves in Netflix series and movies with interactive activations and meet-and-greets with talent.

Brands & Event Pros

Industry Innovators 2023: Marvel

The entertainment company aims to translate the fantastical worlds of its superhero movies into IRL experiences for its global community of fans.

For the Moon Girl and Devil Dinosaur premiere, roller skaters holding classic comic book-inspired signs welcomed guests to the event.

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Industry Innovators 2025: Sephora

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Brands & Event Pros

Industry Innovators 2023: Mattel

The toy company aims to increase the emotional connection that consumers have with its brand products by engaging them through experiences.

The Malibu Barbie Cafe in New York and Chicago take inspiration from 'the groovy beachside energy of 1970s Malibu, California.'

Brands & Event Pros

Industry Innovators 2023: AT&T

The telecommunications giant connects fans through its high-tech experiential activations.

In January at Kaseya Center, AT&T combined AI and fiber optics to produce kinetic renderings of player movement and shot charts. Called Connected Canvas, the digital art installation pulled in these custom data sets to create shareable and interactive artwork for fans.

Brands & Event Pros

Industry Innovators 2023: White Claw

The hard seltzer brand continues to dominate the market and is popping up at major events with its latest activation.

During this year’s SXSW, at the White Claw Shore Club at the Sunset Room in Austin, guests were treated to several interactive touchpoints, including a 10-foot LED wall and a White Claw can wave photo op, as well as bites from local Austin food trucks and giveaways such as limited-edition posters.

Brands & Event Pros

Industry Innovators 2023: Audible

A key component of the Amazon-owned audio subscription service’s experiential marketing strategy is partnering with tentpole events and festivals.

Audible brought its 'Words + Music' series to life at SXSW with a lounge that featured a photo-worthy wall showcasing the covers of all 35 volumes in the series. A corner of the space allowed attendees to sample each record via a record player and headphones.

Brands & Event Pros

Industry Innovators 2023: Max

The streaming service recently unveiled a new identity, but its event strategy remains the same—to connect audiences with its stories in memorable ways.

Inside the SATC experience, visitors could browse iconic outfits, bags, and heels curated by costume designers Molly Rogers and Danny Santiago.

Brands & Event Pros

Industry Innovators 2023: Prime Video

The Amazon-owned streaming service continues to build and engage the community of fans around its original content, movies, and shows.

In a new 'city' at SXSW, called “Prime, Texas,” located at Hotel San José, guests were able to immerse themselves in some of Prime Video’s original shows, including Daisy Jones & The Six, The Summer I Turned Pretty, and Carnival Row.

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