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Industry Innovators 2023: 10 Brands Redefining Event Marketing

With in-person events making their full-on comeback this past year, these companies showcased creativity and ingenuity with their activations, events, and experiences.

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This feature is sponsored by Gladiator Productions, a new kind of production company igniting magic in the arena of live events, entertainment, and experience. We consistently partner with our clients by providing high-touch service through every step of the production process. 

Throughout 2022 into 2023, live, in-person events returned to—dare we say—normal. And with that comeback came renewed inspiration and fresh takes on experiential marketing concepts. As we look back with our annual list of the most innovative brands, big-name players like HBO Max (now just Max) remain, while others such as Mattel enter the field seemingly out of nowhere, taking on a new life with extensive promotional campaigns and lots of pink.

From fan-focused activations to over-the-top outdoor installations, these 10 companies engaged attendees and consumers with experiential marketing strategies that moved the industry needle. Click the links below to learn how they did it.

Adidas
American Express
AT&T
Audible
Marvel
Mattel
Max
Netflix
Prime Video
White Claw

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