Brands & Event Pros: Page 40

Brands & Event Pros
Top 10 Innovative Brands 2019: #10 Red Bull
Extreme stunts are a centerpiece of Red Bull’s event strategy—which spans genres from sports to music and beyond.
To celebrate the last supermoon of the decade and to ring in the vernal equinox, Red Bull teamed up with the InterContinental Los Angeles Downtown hotel for the first wingsuit jump into downtown L.A. Members of the Red Bull Air Force wore branded, LED-equipped wingsuits while jumping from a helicopter 4,000 feet in the air.
Brands & Event Pros
Top 10 Innovative Brands 2019: #1 Bud Light
The beer brand tapped into nostalgia for its Dive Bar series, launched a new music festival for the Super Bowl, and inserted itself into one of 2019’s most viral moments.
Bud Light brought its traveling Dive Bar activation to Governors Ball in New York for the first time in June. The back of the Bud Light Dive Bar activation featured imagery welcoming guests, along with dive bar-inspired decor and seating. The wall was plastered with vintage Bud Light ads and neon signs.
Brands & Event Pros
Top 10 Innovative Brands 2019: #2 American Express
The financial services company elevated its signature activations at major festivals and sports events—while also creating unique standalone experiences for cardholders.
As part of American Express's commitment to supporting local businesses in Puerto Rico, attendees who took part in the brand's Hamilton-theme weekend were given special maps for shopping excursions. The maps featured local businesses in the areas of Old San Juan and Condado, close to resorts where guests were staying.
Brands & Event Pros
Event Innovators 2019: Visionaries, Experimenters, Leaders, and Others Changing the Industry
You should know these event producers, tech strategists, conference organizers, and thought leaders from all corners of the meeting and event industry.
Clockwise from top left: Moj Mahdara, Jonathan Moneta, Alexa Meade, Casey Wasserman, Imani Ellis, David Jacobson, Sarah Grossman, Dave Clark, Ashley Crowder, Vince Kadlubek
Brands & Event Pros
Event Innovators 2019: Imani Ellis
The Creative Collective NYC founder chats about the inspiration behind CultureCon.
The Creative Collective NYC founder Imani Ellis started CultureCon in 2017.
Brands & Event Pros
Event Innovators 2019: Casey Wasserman
Unfettered by logistics and cost concerns, the founder and C.E.O. of Wasserman Media Group is heading up plans for a Los Angeles 2028 Olympic Games defined by innovation and technology.
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Brands & Event Pros
Industry Innovators 2025: Sephora
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Brands & Event Pros
Event Innovators 2019: Sarah Grossman
San Diego Museum of Art’s event head keeps its annual fund-raiser fresh and successful with a focus on stunning visuals.
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Brands & Event Pros
Event Innovators 2019: Bruce Orosz
The founder of the Miami-based ACT Productions turns to music to inspire large-scale sporting events.
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Brands & Event Pros
Event Innovators 2019: Jonathan Moneta
The founder and creative director of MakeLab provides an outlet for people to get creative and learn about new technologies.
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Brands & Event Pros
Event Innovators 2019: Sandro Kereselidze
The co-founder and art director of Artechouse brings high-tech art installations to the masses.
Sandro Headshot Edit
Brands & Event Pros
Event Innovators 2019: Ashley Crowder
The C.E.O. and co-founder of Vntana is a leader in providing hologram technology for events.
Ashley Crowder
Brands & Event Pros
Event Innovators 2019: Helen Stoddard
Stoddard leads Twitter’s activations at major events like SXSW and Cannes Lions, and also produces the social platform’s consumer events that put user tweets in the spotlight.
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