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Sports
Sports
2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and Partnerships
At this year’s Run for the Roses, Churchill Downs unveiled a new paddock area with premium spaces, plus brand partnerships with The Unwell Network, Ford, and Sports Illustrated.
Sports
2024 NFL Draft: See How Detroit Welcomed Football Fans with Community Pride
The annual league event took over the city, setting an attendance record and offering locals and visitors alike plenty of interactive experiences to get them excited for the upcoming season.
Sports
EA Sports Kicks It Up a Notch to Renovate Four Soccer Fields Around the World in One Month
The video game developer and Spanish football league LALIGA demonstrated their commitment to "grassroots football" by redesigning pitches located in Spain, South Africa, Mexico, and Singapore.
Sports
Why Fans Are Spending More on Sports Travel—and How Destinations Can Capitalize on It
A recent study revealed that nearly one-third of millennials and Gen Zers want to travel to a sporting event this year. It’s the perfect excuse for event profs to roll up their sleeves and think up experiences worthy of paying top dollar.
Sports
How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say
For this year’s Boston Marathon, new sponsor Bank of America added its logo to the medals, sparking runner outrage. Event profs weigh in on the controversy and explain how brands can activate in a genuine way.
Sports
Team Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena
Looking to make a corporate get-together especially memorable? Tap a stadium or arena. We chat with two experts on how to do it right.
Most Popular
Experiential Marketing, Activations & Sponsorships
32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More
Sports
2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and Partnerships
Experiential Marketing, Activations & Sponsorships
White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands
Event Production & Fabrication
How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience
Event Design & Decor
Coachella 2024: 5 Steal-Worthy Event Design Trends From This Year's Festival
Sports
2024 NFL Draft: See How Detroit Welcomed Football Fans with Community Pride
Sports
WrestleMania XL: Step Inside This Year’s New Fan Experience
For the 2024 event, WWE partnered with Fanatics Events to present WWE World at WrestleMania, a five-day event at the Pennsylvania Convention Center in Philadelphia.
Sports
Women's Final Four 2024: How Brands Helped Celebrate a Record-Breaking Season
See how companies like AT&T, Nissan, and Fierce Lab connected with Clevelanders at the end of a history-making season for women's college basketball.
Sports
Men’s Final Four Fan Fest 2024: See How Brands Stood Out Among All the Hoopla
Brands including Capital One, AT&T, and Wilson joined in on the madness in Phoenix with over-the-top activations and immersive experiences.
Sports
10 Fun Ways Brands Have Courted Fans of All Ages at Sporting Events
At several recent tournaments and sporting events, brands like AT&T, Nickelodeon, American Express, and Netflix have leaned into kid-friendly events and activations.
Sports
This Tech-Forward Morgan Stanley Activation Made Golf More Accessible to New Fans
At this weekend's Players Championship, the brand used AR, refreshed on-site experiences, and an expanded charitable initiative to connect with both old and new fans of the sport.
Sponsored
Spring’s Event Playbook: Capitalizing on the Sports Calendar
Spring 2024 calls for a championship strategy: blend your corporate events with the fervor of the season’s leading sporting events.
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