Beverages: Page 7

How Changing an Event's Name Can Increase Its Buzz

An annual alcohol-industry trade show got a new, simplified name this year—B.A.R.—that resonated with show attendees.

For the second year, the event was held in the Lakeside ballroom of Chicago's McCormick Place.

12 Summer Party Ideas to Steal From Beverage Brands

Borrow these summery event ideas from Stella Artois, Veuve Clicquot, and more.

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Event Tech & Virtual

Summer Sips: 7 Cocktails From Top Mixologists

Get ready for summer parties with these fresh alternatives to traditional drinks.

Frankie Solarik of BarChef in Toronto puts a twist on a classic seasonal cocktail with his Daiquiri Adaptation. Served in a coconut, the tropical-inspired drink combines spiced rum, fresh lime and pineapple juices, maraschino liqueur, and house-made almond orgeat syrup. Solarik dresses the drink’s service piece with coconut-water snow, toasted coconut, lime and orange rinds, maraschino fluid gel, and rum and vanilla brunoise with edible flower petals.

6 Group Activities for Wine Lovers

From painting in a vineyard to learning how to photograph wine, here are six ideas for entertaining oenophiles.

Wine Sensory Activity

Why This Cocktail Party Had a Tennis Court

Moët & Chandon celebrated its brand ambassador's recent victory with a tennis-theme toast.

This Ancient Jerusalem-Inspired Gala Set a Fund-Raising Record

To fete its new Dead Sea Scrolls exhibit, the California Science Center's annual ball featured two-story projections, live goats, and a cave-like cocktail hour.

During dinner, guests were immersed in a series of large-scale projections that portrayed Jerusalem scenes. The projections slowly and subtly transitioned from day to night over the course of the meal, surprising guests.

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

See Inside This High-Tech, Multisensory Experience from Don Julio

How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future

This Event Turned Home Decor Into a Celebration of Latinas' Life Moments

C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Bar Inspiration: 11 Punches for All Seasons

Punch cocktails are enjoying a revival. Here are creative versions to suggest to bartenders or caterers.

Entertaining Company's Hot Toddy Punch

Event Tech & Virtual

15 Cocktails and Drinks to Warm Up Winter Events

From hot chocolate to spiked apple ciders and toddys, these beverages will keep guests warm.

6 Washington Caterers for Events and Meetings

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5 Los Angeles Caterers for Events and Meetings

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Holiday Parties With Open Bars: Mistake or Necessity?

Event industry professionals weigh in on the pros and cons of offering employees unlimited amounts of alcohol at end-of-the-year celebrations.

Planners suggest tapping vigilant servers or bartenders, who can help ensure guests don't overindulge at an open bar.

Veuve Clicquot Goes Postal For Marketing Activation

To kick off its promotional summer tour, the champagne brand turned a raw studio into a post office with tongue-in-cheek references to mail, postmen, and the art of the handwritten letter.

Given the event's thematic mailbox decor, replica mail depositories were stationed throughout the event as cheeky and playful props.

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