The Cheesecake Factory

March 6, 2019
115 Huntington Ave.
Boston, MA 02199
Phone:6173997777
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At Pier 97 events during the festival, presenting sponsor Capital One had a blind taste test activation that put cardholders in the spotlight. The booth also had a candy wall where guests could grab colorful candies and guess the flavor at an iPad station. IMG Live produced Capital One’s festival activations.
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The Palm Springs, California-based Arrive Hotel brand opened its first Texas location in East Austin in July. The five-story industrial building features 83 guest rooms and suites, check-in via the bar with a complimentary cocktail, and Austin field guide kit. Because there is no check-in area, all concierge and room service requests are conducted via text messaging. Then there are two restaurants overseen by lauded Austin chefs Todd Duplechan and Jessica Maher: the Goan-Portuguese Vixen’s Wedding that seats 54 inside, 20 at the bar, and 18 on a patio; and Cajun-inspired Lefty’s Brick Bar, which is dedicated to gin. Also on property is the Cartel Coffee Lab café.
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The Vineyard Vines' whale is filled with 15.5 million pink cranberries.
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Rethink Breast Cancer's annual Boobyball had an 'Into The Ocean' theme with photo ops inspired by underwater environments.
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Eye-catching graphics on the walls played on the company's name, with puns such as 'Be your best E.L.F.' and 'E.L.F. care.'
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American Express sponsored ACL for the third consecutive year.
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Teyana Taylor headlined the first concert for Beat of My City, which took place September 21 in Harlem. Taylor's performance supported the nonprofit Dunlevy Milbank Center.
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Top row: Duncan Wardle, Deesha Dyer; bottom row: Bronson van Wyck, Cara Kleinhaut
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The inaugural New York Times Food Festival took place October 5 to 6 at venues including the TimesCenter and Bryant Park. Sponsor activations in Bryant Park included an Uber Eats photo op that invited attendees to pose on a bicycle in front of a block wall of food containers in various shapes and sizes. The wall displayed hashtags for the online ordering and delivery company.
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The 10th anniversary of the Veuve Clicquot Polo Classic took place at Will Rogers State Historic Park on October 5. Drawing more than 7,500 attendees—including A-listers Julia Roberts, Kirsten Dunst, and Regina Hall—the stylish, champagne-filled event and polo match featured flower-covered photo ops, bright yellow details, and upscale food trucks and lawn games. BrownHot Events and Revelry Event Designers handled decor and production. New this year was the ultra-V.I.P. La Grande Dame Garden, which offered fieldside views and champagne bottle service for $1,900 per person.
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