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Throughout the day, guests could take hot air balloon rides in a version modeled after the one in the film. The balloon, created and operated by SkyCab Balloon Promotions, could accommodate four people at a time, and rides took place every six to seven minutes.

This Event Screened a Movie on the Side of a Hot Air Balloon

“Michael Cerbelli's: The Hot List™” on The Main Stage at GO WEST 2019

7 Experiences to Discover at GO WEST 2020

Trojan Van visitors noshed on hot dogs and donned branded swag.

Why Activating on College Campuses is a Smart Move for Brands

Christmas Glow Toronto, an 80,000-square-foot indoor market, opened at the Toronto Congress Centre in Etobicoke last week. The space features the 'Glen the Glow-comotive' holiday train, which runs every 30 minutes.

This Week In Toronto: Christmas Glow Toronto Opens, a World AIDS Day Gala, a Life-Size Gingerbread Hotel Display

How HBO Is Using Live Events to Showcase Multicultural Storytelling

Anna Davey 1600 X900

Podcast: Creating High-End Experiences for Ultra V.I.P.s (Episode 175)

London-based Giant iTab provides touchscreen devices designed to look like large smartphones. Attendees can use them to access event content, such as exhibitor lists; floor plans; and seminar, sponsor, and speaker information. At the Mobile World Congress 2019 in Barcelona, attendees were able to download the conference’s mobile app by touching their iOS or Android mobile phones to the N.F.C.-enabled “Tap for the App” area located on each giant smartphone. The software’s interface allows users to look, tap, and swipe like those on personal smartphones and helps attendees forge relationships with brands (since content comes from the exhibitors and event organizers), and conveniently navigate an event.

Tech Support: 5 New Digital Tools for Events

The quad later served as the dance floor and viewing space for the live performances.

Physical Education: See Inside Barry’s Bootcamp's College-Theme Party

Gothic lettering displayed on tiered, painted barrels served as an arrivals wall.

See How 'Game of Thrones' Inspired This Gala

Canada’s Walk of Fame awards ceremony took place on November 23 at the Metro Toronto Convention Centre; the show will be broadcast on CTV in December. Eight Canadians were inducted this year, including architect Frank Gehry, actor Will Arnett, Olympic athlete Cindy Klassen, and rock band Triumph.

This Week in Toronto: Aurora Winter Fest Opens, Canada’s Walk of Fame Awards, Toronto’s Zoo’s Magical Holiday Walkway

Grammy Award-winning musician Lauryn Hill is slated to perform at the Mothers Ball in New York on December 14.

This Event Has an All-Female Production Team. Here's What You Can Learn From It

Kyla Knudson 1600 X900

Podcast: A Primer on Hosting Business Meetings in Canada (Episode 174)

'The unique thing about our parade is that it’s three hours long and Santa has to make it to 34th Street at noon,' Tecero says.

Q&A: The Macy's Thanksgiving Day Parade Producer on the Strategy Behind the Holiday Classic

Nashville’s Grand Ole Opry recently unveiled its new daytime backstage tour, including an immersive film shown inside a custom-built theater called the Circle Room. Hosted by Opry members Garth Brooks and Trisha Yearwood, the film experience takes fans on a journey through the eyes of the artists who have performed on the Opry stage and features archival footage along with iconic songs and concert-like special effects. Built by experience design and production agency BRC Imagination Arts, the Circle Room, which is named after the Opry’s famous circle that sits at center stage, is part of the venue’s $12 million expansion and renovation project that also includes a new V.I.P. room, retail store, and enhanced food and beverage options. Tour pricing starts at $33 for adults.

10 New Products & Ideas for Winter Events