The Strategem Group

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The Strategem Group
The Strategem Group
October 7, 2008
Top Stories
Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
Event Design & Decor
Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance
Tackle this tried-and-true theme with decor ideas that walk the tightrope between fun and fashionable.
Southern California's Hotel del Coronado has completed a $550 million restoration, highlighted by the revitalization of its iconic Victorian building and a range of upgraded event and group offerings. Key event spaces—including the historic Crown Room, Coronet Room, and Ocean Ballroom—have been meticulously restored. The resort's broader transformation includes the Southpointe Event Center, featuring a 15,000-square-foot ballroom and adjacent lawn, plus updated guest rooms and amenities across the property.
Global
What's New in Event Venues: Texas Flooding, New Hospitality Tech, and More
This SNL50 mailer included a Marshall speaker—an homage to the decades-spanning musical guests on the show—a bottle of Chandon to toast the milestone, and a limited-edition crewneck.
Strategy
How Over-the-Top Event Invites Can Make a Big Impact
Evelyn
Texas
11 New Venues in Dallas/Fort Worth for Summer 2025 Meetings and Events
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA