Stephen Hanson, B.R. Guest Restaurant Group

For the after-party, AKJOHNSTON's design drew inspiration from organic motion. To evoke the feeling of an arena, the team anchored each end of the ballroom with custom goal-inspired structures framed in deep blue velvet drape and sleek metallic finishes. Flanking each stage were 12-foot neon radial light sculptures, designed and fabricated in-house, that added height and color and served as stylized 'goal posts.'

What You Didn’t See on TV at the 2025 ESPYS

From heartfelt speeches to glam after-parties, here’s how sports' biggest names celebrated the 2025 ESPY Awards—onstage and off.

Fresh Faces25 Noms Basic Social Sizes 880x556 Article Image Copy

Call for Nominations: 2025 BizBash Fresh Faces

Coca-Cola's Essence Festival kickoff block party featured a custom charm station, photo ops, karaoke, and a double Dutch performance by GameOva Skip and Jump DC Superstars.

How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture

Peacock Alley at Waldorf Astoria Las Vegas

12 New Venues in Las Vegas for Summer 2025 Meetings and Events

Trade Show Experiences by Interactive Entertainment Group

Leveraging the Dopamine Loop for Your Fall 2025 Trade Show Strategy